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Posts Tagged ‘Lebron James’

Two Cleveland Newspapers Block LeBron Ad Stunt

highly questionable

ESPN’s Dan LeBatard has made his career off vitrolic opinions on sports — some are spot-on, others are not-so-much. His home is Miami and his allegiance is to the Miami Heat.

Given Lebron James’ “decision” to take his talents back to Lake Erie, LeBatard has decided that Lebron should write a thank you letter to Heat Fans. Seeing how that public plea didn’t get much traction in Cleveland, LeBatard had another idea — to purchase a full-page ad in both the Cleveland Plain Dealer and the Akron Beacon Journal

Upon review, his proposal was completely denied because even newspapers don’t need ad revenue that badly.

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Cleveland, Every Brand on Twitter Accept LeBron’s Cavalier Comeback

Oh hey, Internet. Are you done reading LeBron’s press release/Sports Illustrated guest column/personal “let’s get back together” letter to Cleveland yet?

We will fully admit to our own general ignorance of sports right now, but from a PR perspective the dude does have a way of making the world hold its breath while he manages the message, doesn’t he?

Now let’s see how the web responded.

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Authentic Branding: Start Your Own Magazine!

When we hear the name Champs Sports, we think of the chain store we visit whenever we need to buy a sweatband for our Sunday kickball league game (just kidding, we’re not that bad). At any rate, we certainly don’t think of “exclusive” original content. Yet the company thought enough of the potential value of branded media to create its own free “interactive magazine”, complete with the tell-me-you’re-joking name Stylish Ways to Acquire Game, or SWAG.

This week the company released the second edition of its experiment in editorial branding—and the mag (available on iPad or Android) does indeed feature interviews with some big names like LeBron James, rapper 2 Chainz and Gary Busey (how is he still around?!?), all of whom are eager to spread their own brands around the digital space.

So where does the revenue come from? We thought you’d never ask. The magazine is an app, so of course it includes a “click-to-purchase function” that allows readers to buy pretty much every single item in the issue. (Wonder how much we’d have to pay to rent Gary Busey by the hour?)

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Eyeglasses Make an Image and a Fashion Statement

In recent years, eyeglasses have become the go-to accessory for individuals looking to transform their personal and professional images. Glasses have overcome their former reputation for making wearers appear unattractive and nerdy. The act of sporting shades is now “geek chic”, and some choose stylish specs to complement fashionable outfits. As usual, celebrities have led the way in advancing these trends.

With Fashion Week about to hit New York this week, we’ve drawn up a quick recap of the last decades’ influential eye wear styles. They’ve included the thick dark frames of the staid 1950s, the thinner frames and mod styles of the 60s, the 70s hip wire frames and round models highlighting 80s glam. Newer styles often borrow from and combine these retro looks.

Vision Council of America stats reveal that about sixty-four percent of adults wear eyeglasses and around eighty-five percent wear sunglasses. There is also a sizable number, estimated at about four million, who wear glasses even though they have no vision impairments, according to Freakonomics author Stephen Dubner.

Among those wearing glasses with non-prescription lenses are famous actors, chefs and athletes. The site Glasscrafters.com includes actor Drew Carey in this group, along with Iron Chef Masahuru Morimoto. Miami Heat basketball players LeBron James and Dwyane Wade have both acknowledged they only wear glasses to be fashionable, Dubner reported.

Carmelo Anthony is another successful athlete who set out to revamp his image with glasses. He’s a well-known, sometimes-controversial member of the New York Knicks who also played for the gold medal-winning U.S Olympic basketball team this year. His photo (above), is part of the Metropolitan Museum of Art’s latest print ad campaign. “What’s Your Met?” features famous people promoting their favorite Met museum masterpieces, and the bespectacled Melo looks more like an art scholar specializing in Surrealist paintings than a professional hoopster known for his off-court antics.

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Breaking PR News: Sports Is a Dirty Business!

Yesterday Deadspin ran an fascinating interactive Q&A session with “Anonymous PR Guy,” a representative working the wild world of sports who already wrote a couple of telling posts about why lying is part of his job description and the frankly weird relationship between pro athletes and the many, many women who like to chase them for some unknown reason.

We found a few telling takeaways hidden between lots and lots of boring questions about Lebron James:

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After A Web Series Premiere, You Have to Keep Them Coming Back

LeBron’s week isn’t getting better. DigiDay says that LeBron James’ Web series “The LeBrons” is losing steam. The first episode got 1.2 million views, but the latest, number eight for the series, posted last week, hasn’t yet reached 65,000.

According to Digiday, a fall off in viewership is the usual pattern for a Web series. But of course, with constant new content, you’ll want to keep a substantial number of people coming back. The story says part of the problem may be that the series targets grade schoolers but is housed on YouTube. Another might be the nature of YouTube, which is better-known for one-off videos. Still, with a YouTube channel, a subscriber would be alerted to new shows.

A partnership could be a solution.

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LeBron to Launch Animated Web Series

Image: Believe Entertainment Group

LeBron James will star as four different characters in “The LeBrons,” an animated Web series that will launch in the Spring. The series will be available on its own YouTube channel and on the basketball star’s website.

The characters are based on those featured in Nike ads: Kid LeBron, Athlete LeBron, Business LeBron, and Wise LeBron (they’re the four characters in the middle of the image above.)

And, the New York Times adds, the episodes will have positive messages for its audience, like the value of education. With LeBron’s large online following – via Twitter and Facebook – the story says it’s a good opportunity for sponsors as well.

So have we finally forgotten about that whole “Decision” fiasco?

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Trendier Than Justin Bieber? Yes, it’s Possible

Now that you have changed your Twitter password to avoid the acai-berry virus, let’s turn to the Year in Review via Twitter Trends.

Followers of Twitter Trends may have been surprised to learn from TechCrunch that of 25 million Tweets in 2010, not all of them were about badly-coiffed teen singer Justin Bieber.

What did dominate Twitter this year? The Gulf oil spill, FIFA World Cup, the movie Inception, and the Haitian earthquake, among other news stories.

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Fox Makes Announcement About Upcoming ‘American Idol’ Announcement

In a move straight out of the LeBron James PR playbook,  American Idol‘s Ryan Seacrest will be hosting a press conference on Wednesday, September 22 to announce the panel of judges slated for next season. The news announcement about the press conference went up today.

“The fact that Fox is scheduling a media event for the (anticlimactic?) announcement bolsters those who believe that the network is merely trying to build buzz for the aging reality show,” Brian Stelter writes on the New York Times Media Decoder blog.

Among the list of judge possibilities are Aerosmith’s Steven Tyler, Jennifer Lopez (who at one point seemed out of the running because she was being a diva but is now rumored to be signed for $12 million), and Elton John.  If the show is trying to build buzz, mission accomplished.

LeBron James’ Publicist Speaks

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PRNewser finally got on the phone today with LeBron James‘ publicist, Keith Estabrook of Estabrook Group.

As we mentioned earlier, Estabrook has done a nice job of keeping his name out of the massive media storm around James’ free agency, and his one-hour ESPN special, “The Decision” where James announced that he is headed to the Miami Heat.

So what did Estabrook think of the ESPN special, and surrounding media storm?

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