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Posts Tagged ‘legal problems’

General Mills Completes Its Reversal on Arbitration Terms

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In the final chapter of a brief three-part exercise in damage control, General Mills has completed its 180-degree reversal on a failed plan to prevent future class action lawsuits by forcing consumers to resolve complaints via private arbitration.

After refusing to comment on a New York Times story that speculated as to whether the new terms would have forbidden all fans and followers from filing suit, the company attempted to clarify before dumping the effort entirely.

Over the weekend, GM’s director of external communications issued a statement in the form of a blog post which nicely demonstrates the difficulty of turning legal terms colloquial.

Key quotes and our translations after the jump.

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Mediabistro Course

Presentation Writing: Design and Delivery

Presentation Writing: Design and DeliveryLearn how to use storytelling techniques and visual content to create and deliver successful pitches and presentations! Starting August 6, Amanda Pacitti, the manager of learning at Time Inc., will teach you the best practices for presentations, from using software like Prezi and Powerpoint, to writing your script, and using images, audio, and video to drive your points. Register now! 

MEMO to Nike: Pimpin’ Ain’t Easy

Simpsons-lawsuitsLawyers. I know, right?

You say that word and most people roll their eyes with visions of shouting advertisements and ambulance chasers. There’s a reason for the bad stereotypes — whacked-out lawsuits, the shady folk who debate them and the dolts who win them.

There’s the chick who sued McDonald’s (and won) for serving her hot coffee that she spilled in her own lap. There’s the other chick who sued Wendy’s (and won) because she found a finger in her chili — and then it turned out to be a hoax. No, really? Or even the dude that sued Subway’s (and will probably win because justice is screwy that way) for being an inch short on its foot-long sub. 

Frivolous lawsuits suck out loud because of the bad PR it gives good attorneys (yes, there are some), but this one against Nike may kick all their behinds.

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Uh Oh: Are Companies Now Responsible for Facebook Trolls?

They only look harmless...In news that may lead to a PR hiring blitz, an Australian court has ruled that everything posted on a company’s Facebook page qualifies as an advertisement and may be viewed as such in the eyes of the law.

The ruling implies that Facebook PR is no longer a risk-free venture: Your company may be held legally responsible for everything posted on your page, and that includes whatever false, misleading or otherwise offensive comments your followers happen to feel like posting. In other words: yikes.

And don’t start thinking that this ruling will only apply Down Under: The Advertising Standards Board has declared that companies may be held liable for third-party content on their Facebook pages just as if it had been penned by their own agency copywriters. Libel laws are viral, and web pages are visible all over the world. Experts expect similar rulings to follow.

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