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Posts Tagged ‘Leslie Campisi’

Should Firms Create Their Own Analytics Systems?

shutterstock_139983571We just caught up on news about the launch of AirPR‘s new analytics platform, which earned coverage on TechCrunch and other blogs. It’s a “marketplace” designed to prove the value of PR services, especially to startups that often blame a lack of momentum and media interest on their firms.

Stereotype alert: it makes a lot of sense because most founders are obsessed with data, and if you can’t show them the numbers then they might ask “what am I paying you for, again?”

AirPR’s initial goal is to sell its product to startup CMOs and contribute to the “much-needed conversation around PR measurement“, but many have mentioned that other firms themselves could soon fall into that target demographic due to the increasing demand for numbers. That fact begs the question: should firms in general—especially those specializing in startups—create their own in-house analytics tools rather than buying them from outside providers?

This brought us back to a guest post on our blog by Leslie Campisi of HotwirePR in which she laid out the reasons behind the firm’s development of its own “Listening Post” platform.

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Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now! 

The Grommet and Hotwire PR Bring More Attention to Female-Powered Startups

Jules Pieri headshotYou may know The Grommet—formerly the Daily Grommet—as an e-commerce site that helps designers launch their newest consumer creations.

But if you’ve been following business news over the past few months, you’ve probably also heard from founder/CEO Jules Pieri on the challenges of publicity and fundraising as well as the roles played by women in today’s startup world.

Earlier this month Fortune named Pieri, who calls her company “an online mashup of QVC and Kickstarter”, one of the world’s 10 most powerful female entrepreneurs.

She knows of what she speaks:

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More Firms Creating Their Own Data Analytics Systems

In case you missed it, last week brought a couple of stories that hinted at a new strategic direction for PR firms. As Hotwire PR‘s Leslie Campisi put it in her guest post, data is the future of PR–and more major organizations are creating custom analytics systems to better shape media strategies, measure the influence of related campaigns and demonstrate the real-world value of their work to clients.

Porter Novelli confirmed that sentiment last week by announcing the development of its own “proprietary analytics system” designed to capture “the entire conversation taking place about a brand or organization” in all forms of media (yes, that includes print). CEO Karen Van Bergen explains that this new tool will enable the firm to more quickly respond to shifting public sentiments and media mentions/perceptions of its clients and campaigns. As we mentioned above, it will also empower the firm to more accurately present the results of various efforts to clients in the form of hard numbers.

We all know that measurement is a big part of inter-industry debates about the future of PR, and these two firms’ custom systems address the same problems in different ways. How will other major firms respond?

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Data Is the Future of PR: Why We Built the ‘Listening Post’ Influencer Analytics Platform

Today we bring you a guest post courtesy of Leslie Campisi, managing director for global communications consultancy Hotwire PR. Like every PR agency around the world, Hotwire wanted to use the best available tools to connect its clients to the most influential individuals in their respective fields. But the Hotwire team found that the available technology didn’t meet their needs as directly as they would like, so they did what any truly enterprising business would do: they made their own!

Hotwire PR I wish I could take credit for Listening Post, Hotwire’s new influencer analytics platform, but it was in development long before I arrived. What I can do is to draw a line under why it’s so important to our business here in the US and what I think it says about our agency.

Data has a big role to play in PR.

There are lots of influencer management tools already available to communications pros. It’s easy to dismiss the proliferation of dashboards, scores, and workflow tools by the sheer number of them that are on the market. (And, in some cases, by their complexity, price point, and lack of understanding about how PR people actually do their jobs.)

But a booming market for influencer management software is testament to just how unwieldy the challenges of effectively managing important relationships have become. The volume of data contained in the social graph, and where it intersects with proprietary client–and agency–information is too rich to be ignored by PR folks. In many cases, it contains the very proof that we’re doing our jobs effectively. Who’d want to ignore that?

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Win a Paid (!) Internship with Affect Strategies

Affect Strategies has opened The New York Intern Project for entries. Prospects should go to the Project’s website and explain why they would make a great intern with both a written essay and a photo or video by April 8. The selected intern will get a three-month position in New York, a $5,000 housing stipend, and $5,000 spending money. Wethinks that should fall within the PRSA guidelines.

Four judges will help with the decision: Guy Kawasaki, Alltop and Garage Technology Ventures founder; Mashable’s Erica Swallow;  Sandra Fathi, Affect’s founder and president; and Leslie Campisi, VP and partner for the agency.

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