AgencySpy LostRemote TVNewser TVSpy FishbowlNY FishbowlDC GalleyCat SocialTimes

Posts Tagged ‘Leslie Linton’

Media Training Techniques and Trends

Media training is a high stakes field with visible results: Flawless public appearances are impressive while faulty performances can be devastating. We recently checked in via email with three media training specialists at PR agencies for their perspectives on the latest techniques, challenges and trends. Here’s the lowdown.

Training strategy is “about media mastery,” according to Leslie Linton, SVP media strategies at MWW in New York. “It’s about taking control of an interview, reacting quickly and effectively in a breaking news or crisis situation.”

Traditional and unconventional methods are used. “Clients increasingly recognize the importance of video training,” reported Ryan Richert, SVP media services at Edelman in Chicago. “You never know when a veteran print journalist will pull out an iPhone to record video of an interview. The New York Timesnew CEO comes from the BBC and embraces video storytelling.” Richert foresees journalists across major outlets using more video.

Linton strongly agreed with Richert on the value of video. She also utilizes “positive and negative sound bite examples and concentrates on bridging techniques to help clients out of troubling questions.”

“Our training program uses unexpected techniques,” said Stephen Brown, managing director at Cohn & Wolfe in Atlanta. “These range from ‘surprise calls’ from real or mock reporters during a session to surrounding interviews with props or lifelike set pieces.” He described another technique where a trainer writes a wire story in real-time during practice interviews, then shares the story so clients understand their statements’ immediate impact.

Media training adapts to rapid news cycles and social media networks. “Sound bites are shorter, simpler, and crisper,” Richert explained. “Watch the evening network news and you don’t see any more 15 second sound bites; most are about half that length. In the age of 140-character comments, executives can’t afford to be wordy, so I focus on helping our clients tighten up their talking points and cut to the chase.”

Read more

Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!

Roll Call: Publicis, DDA Blueprint, Sharp, and More

Publicis will begin the search for a post-Maurice Lévy leader next summer. Lévy had planned to retire this year, but that plan was scrapped. The announcement was made at this week’s Reuters Global Media Summit. [via Reuters]

Speaking of Publicis, the company has acquired Polish PR agency Ciszewski, which focuses on tech PR, financial communications, consumer, and sports outreach. The firm will now go by the name Ciszewski MSL led by Jerzy Ciszewski, Ciszewski’s founder and president. According to the press release, Ciszewski experienced 59 percent organic growth in 2010 and is expected to see a 41 percent increase this year.

DDA Public Relations and Blueprint Public Relations are partnering for DDA Blueprint, a London venture that will focus on international TV and theater. The standalone firm will be led by Blueprint directors Janet Balmforth and Aimee Norman with Lawrence Atkinson, DDA’s CEO, and John Stannard, DDA COO, as non-executive directors. [via Variety]

Read more