TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Levi’s’

Levi’s Kicks Rock Fans Out of Free Show for Not Wearing Its Jeans

asses

Some chose to make asses out of themselves

If we had to choose a worst possible scenario for a corporate-sponsored indie rock show, we would lean heavily toward “brand forbids entry to fans not wearing its product.”

Yet that is, apparently, exactly what Levi’s told security guards to do at last week’s Haim/Sleigh Bells show in Brooklyn Bridge Park. While the company did apparently request that attendees wear Levi’s on its website, “concert industry observers” cited by the New York Daily News say they’ve never heard of a company going to such extremes to ensure what we’ll call “product placement.”

One attendee claimed that he “saw couples being turned away because the guy wore Levis but the woman had a skirt.”

The event did earn Levi’s some bad press, though the company has yet to issue an official response. Note to whoever manages events for this client: these sponsored shows are annoying enough without a Project Runway-ready jury at the gate. And how many people at any rock show pay attention to which jeans fellow attendees are wearing?

This is not what comes to mind when we hear the phrase “free concert.”

Mediabistro Course

Mobile Content Strategy

Mobile Content StrategyStarting September 24, learn how to write content for smartphones, tablets, and mobile devices! In this online course, students will learn how to publish across multiple channels and manage the workflow, optimize content for mobile devices, and  engage with their audience across screens. Register now!

Levi’s CEO’s Message About Not Washing Your Jeans Comes at a Good Time

levi'sSpeaking at Fortune‘s Brainstorm Green conference yesterday, Levi’s CEO Chip Bergh, wearing a pair of jeans (naturally) admitted that they hadn’t been washed in a year of wears.

“We are the ultimate in sustainable apparel,” he said. He also talked up a new line of Levi’s , Wellthread, that can easily be recycled and uses less energy and water to create. (They’re available in Europe and online in the US.) And there’s a line of jeans called Waterless that use less water to get a “wash” when they’re produced.

These comments come at a good time. Climate change is in the news daily. Despite the number of people out there still denying the very clear science that says, yes, this is a fact and it’s happening, addressing the issue in some way is smart. People ready to act on the global warming crisis will be happy for the opportunity to purchase products that do something to help. A sustainable message right now is a very relevant one; it’s good for business, good for the brand, and, hopefully, good for the Earth.

Read more

Earth Day Promos, Advice, and Freebies

Happy Earth Day! As with every year, there are a number of brands that are using the day to promote eco-awareness as well as their wares.

Huffington Post has a list of 10 Earth Day giveaways, including free coffee from Starbucks and Caribou Coffee, a tree giveaway from Lowes, and free crafts and workshops c/o retailer Anthropologie.

Read more