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Posts Tagged ‘Levi’s’

Levi’s CEO’s Message About Not Washing Your Jeans Comes at a Good Time

levi'sSpeaking at Fortune‘s Brainstorm Green conference yesterday, Levi’s CEO Chip Bergh, wearing a pair of jeans (naturally) admitted that they hadn’t been washed in a year of wears.

“We are the ultimate in sustainable apparel,” he said. He also talked up a new line of Levi’s , Wellthread, that can easily be recycled and uses less energy and water to create. (They’re available in Europe and online in the US.) And there’s a line of jeans called Waterless that use less water to get a “wash” when they’re produced.

These comments come at a good time. Climate change is in the news daily. Despite the number of people out there still denying the very clear science that says, yes, this is a fact and it’s happening, addressing the issue in some way is smart. People ready to act on the global warming crisis will be happy for the opportunity to purchase products that do something to help. A sustainable message right now is a very relevant one; it’s good for business, good for the brand, and, hopefully, good for the Earth.

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Mediabistro Course

Presentation Writing: Design and Delivery

Presentation Writing: Design and DeliveryLearn how to use storytelling techniques and visual content to create and deliver successful pitches and presentations! Starting August 6, Amanda Pacitti, the manager of learning at Time Inc., will teach you the best practices for presentations, from using software like Prezi and Powerpoint, to writing your script, and using images, audio, and video to drive your points. Register now! 

Earth Day Promos, Advice, and Freebies

Happy Earth Day! As with every year, there are a number of brands that are using the day to promote eco-awareness as well as their wares.

Huffington Post has a list of 10 Earth Day giveaways, including free coffee from Starbucks and Caribou Coffee, a tree giveaway from Lowes, and free crafts and workshops c/o retailer Anthropologie.

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