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Posts Tagged ‘LEVICK’

The Hunger Games: When Symbolism Transcends Fiction

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Today we bring you a guest post co-written by two PR professionals from LevickErin Flior, Vice President of Digital Communications and David Robinson, Fellow.

It’s a rare and mystifying event when cultural phenomenon happens. Since Hunger Games: Mockingjay Part 1 release, audiences across the globe are again thrown into the dystopian world of Panem. However, it seems that scenes and symbols from the Hunger Games are blending with our world.

PR tactics in the movie

Throughout the series, and more prevalent in the latest installment, characters are media savvy. Before contestants or TV personalities appear on television, they are repeatedly drilled in talking points and key message themes similar to any politician running for office here in the U.S., and this comes before the hours of hair, makeup, and costume design.

The corrupt government in Panem relies heavily on propaganda videos to dispense fear mongering among the rest of the districts. During the Hunger Games through twitter-like updates, viewers are notified the instant a game contestant is no longer competing. Daily recaps of the day’s events are reviewed in a detestable Nightly News/Sports Center hybrid.

And that’s just the antagonists.

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4 Experts on the Future of ‘Corporate Journalism’ and Sponsored Content

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One of this week’s most interesting stories came via David Carr of The New York Times. In “Journalism, Independent or Not,” he addressed the rise of brands or corporations that want to make their own news, be it through sponsored content written by someone else or “outlets” created and managed by the companies themselves.

In this case, the site was created by Verizon and its advertising agency — but Chevron recently received a bit of heat for doing the same sort of thing.

As the journalistic discipline continues to struggle, more and more businesses are attempting to control or, at least, contribute to the larger conversation by creating their own stories. And many PR firms have launched content creation shops to better serve such clients (Edelman’s Creative Newsroom is a good example).

But how can these companies create real value by achieving a balance between paid promotional materials and real, substantive news?

We asked four industry experts for their takes on the trend.

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Levick, Goodluck Jonathan Face Twitter Upheaval in Nigeria

Washington, D.C.’s Levick encountered a bit of a backlash from some Nigerian tweeters this week.

Some citizens of the West African country apparently take issue with its government’s decision to hire the firm, which came in order to downplay some of the very negative media attention regarding the Islamist group Boko Harem, which recently kidnapped more than 250 high school girls and inspired the #BringBackOurGirls hashtag.

Coincidentally, last week saw activist (and Edelman client) Malala Yousafzai meet with Nigerian president Goodluck Jonathan in one of his most widely publicized attempts to address the crisis.

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How Valuable Is Social Media Engagement, Again?

The headline here is truly an open question, because so many within the marketing/PR communities disagree. Here’s the tweet that inspired it:

Gregg may be considered something of an authority on this issue since he serves as VP of social at MasterCard.

Yet many have other ideas. Just yesterday, for example, a Punchtab study told us that most Millennials only care about such interactions when they involve free stuff or discounts.

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7 PR Experts Weigh in on Google/EU Reputation Ruling

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You might be forgiven for dismissing the EU’s “right to be forgotten” judgment against Google as “a European thing”, but it has widespread implications that touch upon the very essence of the service PR provides–especially when applied to reputation management.

To get a better idea about what the ruling–and Google’s compliance–means for our industry in Europe and the U.S., we spoke to seven top PR experts to get their takes on the subject.

Gini Dietrich, CEO of Arment Dietrich and author of Spin Sucks:

Right now, the ability to remove links or negative comments is individualized, which means organizations are exempt and cannot expect the same. If your job is reputation management for individuals, life is going to change for you if you have clients or executives in the EU.

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Lessons Learned from the #myNYPD Twitter Disaster

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The New York Police Department’s recent, spectacular social media failure followed a now-familiar formula: organization calls for fan submissions over popular network, receives overwhelming stream of negativity.

In this case, as in the case of JP Morgan’s #AskJPM and other comparable disasters, the headlines surrounding the futile effort at community outreach quickly drowned out any coincidental good will from the public. And yet, despite it all, department commissioner Bill Bratton now claims that he will continue to attempt similar projects moving forward.

This week, we spoke to LEVICK SVP/digital communications chair Peter LaMotte to try and make sense of the resulting mess.

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More Tips for Avoiding and Containing Social Media Crises

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It’s only Tuesday, and already this week has seen a year’s worth of headlines regarding major airlines and terrible publicity on social media.

The incidents–whether self-inflicted or not–were severe enough to inspire yet another round of questions regarding a brand’s ability to both stand out and defend itself online.

We spoke to Peter LaMotte, SVP at LEVICK and Chair of the firm’s digital communications practice, for insights on this topic.

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