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Posts Tagged ‘LGBT’

New Mozilla CEO Tries to Control ‘Gay Marriage Firestorm’

Brendan-EichIn case you missed it (and you probably didn’t), Mozilla’s incoming CEO Brendan Eich has weathered a bit of criticism thanks to a 2008 donation to a group supporting Prop 8, the law that outlawed same-sex marriage in the state of California.

While Mozilla released a corporate statement reaffirming its support for “equality for all, including marriage equality for LGBT couples”, other companies like OkCupid turned the issue into a cause.

Mozilla employees also made their disapproval quite clear on social.

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Another Robertson Put His Duck in His Mouth About Gays

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Like Father. Like Son. 

While the Duck Dynasty marketing machine steamrolls every one into submission, you may have forgotten Phil Robertson’s rant on gay people when he said the following back woods, country witticism:

“It seems like, to me, a vagina — as a man — would be more desirable than a man’s anus,” he said. “That’s just me. I’m just thinking: There’s more there! She’s got more to offer. I mean, come on, dudes! You know what I’m saying?

And then he followed that gem up with a little rebel-flag-waving ignorance about Jim Crow laws:

“I never, with my eyes, saw the mistreatment of any black person,” Robertson is quoted in GQ. “Not once. Where we lived was all farmers. The blacks worked for the farmers. I hoed cotton with them. I’m with the blacks, because we’re white trash. We’re going across the field…. They’re singing and happy. I never heard one of them, one black person, say, ‘I tell you what: These doggone white people’—not a word!… Pre-entitlement, pre-welfare, you say: Were they happy? They were godly; they were happy; no one was singing the blues.”

And now, his son decided it was his turn at the Roberston Klan … clan lectern. Read more

Texas School Pays $77K for Kicking a Student’s Behind Out of the Closet to Her Mother

dont_mess_with_gay_texasIn 2009, a beatnik school district in east Texas committed a social faux-pas. In fact, the egregiousness of this redneck, knee-jerk, the-village-just-found-its-missing-idiot debacle cost Kilgore ISD more than $77,000. Why?

According to the Longview News-Journal, young softball player Skye Wyatt was confronted by two coaches and accused of a lesbian relationship. She denies it because she had a call from the united sisterhood of its none of their damn business. To wit, they called her mother to inform her that her daughter was gay.

Because that’s being a good teacher. Right? The following year, Skye files a lawsuit.

“It’s the worst bullying I’ve ever seen,” says attorney Paula Hinton, who represented Skye pro bono along with Jennifer Doan and the Texas Civil Rights Project. ”Not only has this girl been outed to her mother and thrown off the softball team where she was a great player, the school organizes this ‘mean girls style attack’ and submits these horrible affidavits.”

So, Kilgore ISD got its Lone Star behind handed to them. In addition to getting spanked for 77 LARGE, the district will institute training sessions for employees, as well as updating its handbooks to prohibit discrimination based on sexual orientation more clearly.

Still no word on the neck discoloration — all that red and stuff.

#PRWin: Rocco’s Pizzeria V. Arizona’s Bigoted Senate

ARIZONA

As quiet as they would have liked it to be kept, the Arizona state Senate passed S.B. 1062, which reads the following: 

“Exercise of religion” means the PRACTICE OR OBSERVANCE OF RELIGION, INCLUDING THE ability to act or refusal to act in a manner substantially motivated by a religious belief whether or not the exercise is compulsory or central to a larger system of religious belief.

Arizona Democrats, who argue the legislation is a way to legalize discrimination against LGBT individuals, sponsored eight amendments in an attempt to thwart the legislation — all of which were rejected by Senate Republicans. In other words, “no shirt, no shoes, no gay folks, no service.”

And then a notable Tucson-based pizzeria decided to stick a pie in Arizona’s eye. And it’s so dee-lish.

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3 Experts Explain How Brands Can Avoid a Sochi Games #PRFail

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Lots of brands obviously want to promote during the 2014 Winter Olympics in Sochi. But they also want to avoid what happened to Coke and McDonald’s, which got a lot of bad press after gay-rights activists criticized their campaigns and hijacked the #CheerstoSochi hashtag in protest of Russia’s new anti-gay laws.

AT&T, on the other hand, just made news for becoming the first major company to actively speak out against those same laws and pressure other brands to do the same.

So how can brands create Olympics campaigns without running into the troubles encountered by Coke and McD’s? We talked to three PR and social media experts to get their opinions.

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10 Reasons Why Pope Francis Is the Patron Saint of PR

Hate to break it to you, Saint Bernardino of Siena, but Pope Francis is the real patron saint of communications (if not “compulsive gambling” and “respiratory problems”).

Why, you ask? He’s only been Pope for a few months, and he’s already well into the project he’s prepared for his whole life: rebranding the Catholic Church for the 21st century.

The guy is, quite simply, a PR genius. Let’s review 10 reasons why.

1. He named himself after St. Francis of Assisi

He’s the first Pope Francis, and St. Francis was basically the original hippie. Raised rich, he chose to become a beggar, eschew all earthly possessions and live a solitary life communing with nature and straight up talking to animals like a scruffy Dr. Doolittle. You can’t get any more humble or anti-materialist than this dude.

What we’re saying is that the name alone sends a very strong message.

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2. He auctioned off his Harley Davidson for charity

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PR Fail: Barilla Chairman Says He Will ‘Never’ Include Gays in Ads

Pastalicious

Here’s a case of foot-in-mouth disease followed by a quick but debatably effective damage control operation. Yesterday Guido Barilla, chairman of the pasta company that bears his name, told an Italian radio show that his brand will “never” feature gay men or women in its ads and that “if the gays do not agree, they can always eat pasta from another manufacturer.”

Here’s his reasoning at work:

I would never do (a commercial) with a homosexual family, not for lack of respect but because we don’t agree with them. Ours is a classic family where the woman plays a fundamental role…if the gays do not agree, they can always eat pasta from another manufacturer.

A woman’s place is in the kitchen and gays can never be part of a real family? He went homophobic and misogynistic while mentioning respect in the midst of a thoroughly disrespectful comment and encouraging a significant portion of the population to abandon his brand. That’s what we call “the keep digging strategy.”

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Stoli Vodka to LGBT Protestors: ‘We’re Not Really Russian, OK?’

Vladimir Putin hasn’t won too many friends in the Western world with his new anti-gay crusade. The 2014 Winter Olympics in Sotchi will probably be just fine, and the International Olympic Committee is crossing its fingers and hoping that nobody raises too big a stink.

But all this negative coverage is bad PR for some classic Russian brands, especially Stolichnaya Vodka. But Stoli’s not really Russian, and now the brand is scrambling to downplay the connection.

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Philadelphia Wants to Throw a Big Gay Party

“Get your history straight and your nightlife gay.”

While France’s department of tourism wants Parisians to be nicer to foreigners, our own City of Brotherly Love aims to attract a slightly more…decadent audience. This commercial is not the very first aimed specifically at gay tourists (Philly itself started in 2004 and Key West followed in 2011 with this “out before it was in” spot), but we do see a trend developing here: campaigns designed to promote brands that don’t in any way identify as gay to the gay community.

In June we noticed the many varied brands that had anticipated the Supreme Court’s gay marriage ruling and made the most of it, and we expect that pattern to continue.

Well, at least the clip doesn’t push any gay stereotypes, right? While we can’t see Memphis or Little Rock releasing a commercial like this one, we think it’s safe to say that firms will be working on many more gay-themed campaigns in the near future.

How to Run a Great Press Conference: Add Adorable Children

OK, that headline is a very misleading generalization: in fact, we’d say you should pretty much never feature children in your press conferences. But what if you’re calling on the state of Minnesota to overturn its gay marriage ban? And what if the primary focus of your argument concerns the benefits that families (and children) with same-sex parents miss out on thanks to said ban?

In that case, there’s hardly a more effective way for you to show your audience that your family is just as real as anyone else’s than to hold your infant son while he drives his toy truck across your face and reminds everyone that you’ve gone on a little too long by whispering “I want daddy to stop talking.”

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