Hate to break it to you, Saint Bernardino of Siena, but Pope Francis is the real patron saint of communications (if not “compulsive gambling” and “respiratory problems”).
Why, you ask? He’s only been Pope for a few months, and he’s already well into the project he’s prepared for his whole life: rebranding the Catholic Church for the 21st century.
The guy is, quite simply, a PR genius. Let’s review 10 reasons why.
1. He named himself after St. Francis of Assisi
He’s the first Pope Francis, and St. Francis was basically the original hippie. Raised rich, he chose to become a beggar, eschew all earthly possessions and live a solitary life communing with nature and straight up talking to animals like a scruffy Dr. Doolittle. You can’t get any more humble or anti-materialist than this dude.
What we’re saying is that the name alone sends a very strong message.
2. He auctioned off his Harley Davidson for charity