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Posts Tagged ‘Lifetime’

Just Don’t Call Beyoncé ‘Bossy’

In case you haven’t seen it, the latest PSA created by Sheryl Sandberg‘s Lean In along with Lifetime, BBDO and The Girl Scouts of America concerns the persistent use of the word “bossy” to describe ambitious women—particularly those in leadership positions.

We think you’ll agree with the mini-campaign’s message: “bossy” is an obvious stand-in for another, more demeaning B-word.

If we had to make one tiny critique, we might say that the PSA could have included more men given the fact that they are the ones who need to hear this most.

And we don’t really need to say it, but an appearance in the next Lean In campaign would be publicity gold for any brand or personality.

Now for the big question: what words have outlived their usefulness to the communications industry? We can think of a few…

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Male-Targeted Shows’ Huge Female Viewerships Defy Marketing Clichés

Once upon a time, at the same time every week, one of my roommates and I had to ditch our apartment (occupied by a few fellow young women) for a guy friend’s abode so that we could watch South Park as it aired — our own TV was occupied by banter delivered at tongue-twisting-speed by The Gilmore Girls, which aired at the same time as our beloved Kyle and Cartman. So when this female fan of shows like Rescue Me, Archer, and The Following read AdAge’s article discussing the popularity of male-targeted shows among women, the first thing I thought was, “I knew it wasn’t just us!”

In fact, the highest-rated cable show among women so far this year is not FOX‘s female-targeted New Girl or Lifetime‘s Dance Moms, but AMC‘s gore-filled zombie apocalypse drama The Walking Dead. According to Nielsen, the February 10 mid-season premiere of The Walking Dead drew a 5.0 rating/11 share among women 18-49 (almost twice that of its nearest competitor). To give that number some context, shows like ABC’s Once Upon a Time and CBSThe Good Wife are lucky when the same demographic comes in above a 1.5.

So does that mean that women are seeing past gore and violence to intricate story lines and interesting characters? It’s not that simple. Horizon Media research director Brad Adgate says gore isn’t necessarily a turnoff for women. “If there’s one genre that’s really popular with men and women, science fiction is it—anything that deals with the occult really.” To support his point, Adgate mentions long-running procedurals like CSI and Law & Order: SVU, which boast an overwhelmingly female audience.

It seems we ladies aren’t wading through the scary stuff–we are wholly engrossed in it. Girls may be sugar and spice and everything nice, but we also like to watch shows about serial killers.

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Update: Bristol Palin’s Show, ‘Life’s a Tripp’ Booted from Primetime, Replaced by Reruns

As we reported on June 19, Bristol Palin’s new Lifetime reality show, Life’s a Tripp, was advertised as depicting a down-to-earth mom who just wanted the media to leave her and her son alone to live normal, happy lives, away from the prying eyes of the public. Well, it looks like she just might get her wish.

According to The Hollywood Reporter, amid a tidal wave of critical bashings and due to dismal ratings (726,000 its first week and only 586,000 in its second week), Life’s a Tripp has been bumped from its primetime slot and replaced with reruns of Dance Moms. Ouch.

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Bristol Palin Broadcasts to Millions to Prove She’s ‘Anti-Hollywood’

Bristol Palin’s new reality series, Life’s a Tripp, which premieres tonight on Lifetime, is being marketed as a show about an “anti-Hollywood,” down-to-earth mother, who is relentlessly hounded by paparazzi and scrutinized by the media while just trying to live a normal life with her son… because signing up to be followed around by a camera crew for a show to be broadcast to millions totally qualifies as “normal,” right?

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