Last week I was intrigued to see the lineup for Kaplow Communications‘ Algonquin roundtable “Don’t Write Us Off,” on the future of media. It featured leaders in various media proselytizing and struggling with the realities of a landscape where anyone can pick up a flipcam and publish their own content within minutes, for close to zero investment.
Magazine vet Lesley Jane Seymour relayed complaints from the industry,
“PR people are sending all this stuff to bloggers, and getting one little Tweet in return, that means nothing. We’re the voices who help tell you where to go and what to trust”.
Lincoln Millstein, VP of digital at Hearst Newspapers, the admitted “gray hair” on the panel explained that the economics of content are just fine, but the sales and distribution systems aren’t keeping up. Seymour also told of distribution for glossies that hasn’t changed since 1940. “It’s a mistake to let the 30 year-old media buyer drive our business,” Millstein squawked.
Alan Levy, founder of BlogTalkRadio was sitting pretty representing his shiny new and cheap distribution system, where mainstream media can sit alongside the consumer-generated, “380,000 episodes so far. One word, ‘empowerment.’”
I thought I’d circle back with CEO and moderator of the event Liz Kaplow to see how these changes have affected her business, her firm’s approach for clients, and even her personal relationships:
PRNewser: Given what I heard at your event, you’re bullish on traditional media and its future. Why do papers, magazines stand a fighting chance?
More after the jump: