What exactly does a fashion publicist do all day?
I’m the Director of Communications which is PR but also covers more. Basically all operations regarding name, the brand, press, image, magazine credits, you name it – all goes through me. It’s my job to make sure our company’s image is presented in the best way possible. Fashion is a big world and it can be hard to control.
You do spend time putting out fires, but mostly I spend my days focusing on gaining exposure for our line, whether is communicating with editors and seeing what styles they need for upcoming shoots, talking to celeb stylists and coordinating which looks would be great for their clients, setting up photo shoots and interviews and generally handling all business Jill Stuart related.
Read the full interview here.