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Posts Tagged ‘Lionsgate’

‘Hunger Games’ Posters Go Viral Without Help from Star Jennifer Lawrence

district7posterOftentimes, when a brand, movie, album or event has a celebrity spokesperson, it’s that well-known face that appears splashed across every bit of marketing. However, sometimes there are images and branding that are more powerful without that notable name.

The Hunger Games: Mockingjay – Part I, the next movie in the blockbuster Hunger Games series, has started its promotional efforts. And rather than focus on Oscar winner and It Girl Jennifer Lawrence, Lionsgate and its marketing effort turned to the different “districts” that make up the violent and intense world that we inhabit in the stories.

For those who don’t know, The Hunger Games takes place in Panem where there are 12 districts, each with its own vital resource. The resources are exploited by a merciless government in the Capitol, which also organizes the yearly Hunger Games. Each of the viral posters represents a district from the book.

At left, we have a representative from District 7, the lumber district. If that doesn’t catch your eye and make you want to learn more, I don’t know what would.

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50s Model Wants Mad Men to Pay Her Already

We can’t imagine the advertising geniuses at Sterling Cooper Draper Pryce making a rookie mistake like this.

Fans of Mad Men are undoubtedly familiar with the famous opening credit sequence in which a faceless, suit-clad man falls from a skyscraper in slow motion, passing period-relevant ads on his way down. With the show’s commitment to genuine historical accuracy, it’s no surprise that the images featured in this opening sequence are from real print ads.

No surprise, that is, unless you’re Gita Hall May, the model whose face has appeared at the start of every episode since the show’s 2007 debut without her knowledge or, allegedly, her consent.

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‘The Hunger Games’ is Officially Everywhere

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The Hunger Games is in full effect! Our nerd heart is all a-flutter.

So in case you’re not cool, the new film based on the mega-popular dystopian teen novel of the same name, is opening around the world next Friday. But before that can happen, everyone is riding the wave of anticipation.

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Lionsgate Restructures Its Theatrical PR Department

Lionsgate has restructured the publicity department for its film division, EVP of theatrical publicity Julie Fontaine announced, just three months after taking the lead post for the PR division.

The group is now divided into two teams, each led by a VP. Jennifer Peterson has been brought on to serve as one of those new VPs of national publicity. Peterson was previously with Walt Disney Studios motion picture marketing working on films including Alice In Wonderland and Toy Story 3.

The other VP lead position will be held by Jamie Blois, who was promoted into the role from her position as executive director of national publicity. She’s been with the company since 2003 and has worked on films including The Lincoln Lawyer.

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Roll Call: Lionsgate, The Center for American Progress, Starbucks, and More

Lionsgate promoted its movie 'The Lincoln Lawyer' this week through a partnership with Groupon.

Julie Fontaine has joined Lionsgate as EVP of theatrical publicity, leading the studio’s PR efforts. She was previously the VP of domestic publicity for Disney Studios. According to Deadline Hollywood, Fontaine recently led the media strategy for Tron: Legacy and Gnomeo And Juliet 3D. (Info about the studio’s Groupon partnership for The Lincoln Lawyer here.)

Starbucks has named Jim Godfrey VP of public affairs for the UK and EMEA region, effective April 8. He was previously a principal and director at GallieGodfrey Consultancy, a London-based firm. (via PRWeek)

Break Media, a company that creates and distributes video content, has hired Greg Siegel as SVP of entertainment development, managing partnerships with television and film companies across multiple platforms. Previously, he was a talent agent at Endeavor.

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Icahn Launches Site in Bid to Take Over Lionsgate

'Rabbit Hole' starring Nicole Kidman is a Lionsgate film opening this month.

Carl Icahn is taking his hostile bid for entertainment company Lionsgate to the Web.

Icahn has launched SaveLionsGate.com, which lays out a 27-page presentation about why the company needs change. Moreover, Icahn pulls a WikiLeaks-style maneuver, including e-mails and texts between studio executives in the document, The Wrap reports. He currently owns about a third of the company. His hostile takeover bid has been ongoing for much of the past year.

Icahn has a number of suggested board members that will be voted on during the company’s annual meeting is on December 14.

Lionsgate divisions cover films, home entertainment, television, and more.