Oftentimes, when a brand, movie, album or event has a celebrity spokesperson, it’s that well-known face that appears splashed across every bit of marketing. However, sometimes there are images and branding that are more powerful without that notable name.
The Hunger Games: Mockingjay – Part I, the next movie in the blockbuster Hunger Games series, has started its promotional efforts. And rather than focus on Oscar winner and It Girl Jennifer Lawrence, Lionsgate and its marketing effort turned to the different “districts” that make up the violent and intense world that we inhabit in the stories.
For those who don’t know, The Hunger Games takes place in Panem where there are 12 districts, each with its own vital resource. The resources are exploited by a merciless government in the Capitol, which also organizes the yearly Hunger Games. Each of the viral posters represents a district from the book.
At left, we have a representative from District 7, the lumber district. If that doesn’t catch your eye and make you want to learn more, I don’t know what would.