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Posts Tagged ‘Lippincott’

Roll Call: Lippincott, Ogilvy, Slice Communications and More

Lippincott announced the promotions of both Fabian Diaz and Allen Gove, to the position of senior partner. As senior partner in Lippincott’s Experience Innovation practice, Diaz will continue to design breakthrough experiences, innovations and branded environments. Over his 14-year career at Lippincott, his expertise in developing design strategy and frameworks has led to award-winning design systems for his clients. Gove’s promotion to senior strategy partner comes after seven years of excellent client work in brand strategy development, including positioning, naming, brand architecture and activation. Gove provides vital guidance on some of the toughest challenges facing the healthcare industry and will continue to help redefine healthcare branding during his next phase at Lippincott. He has also been a key contributor to the strategy team’s recruiting and mentoring efforts. (Release)

Ogilvy hired Michele Anderson as managing director of its Chicago office. Anderson most recently served as director of Ketchum Atlanta, where she handled day-to-day operations; before that she ran the agency’s South Africa affiliate Magna Carta for 15 years. She will relocate to Chicago and begin her new role on April 1, reporting to Robert Mathias, Ogilvy PR North America CEO. In the new role, Anderson will work closely with the global Ogilvy organization as well as its Chicago marketing and advertising wings to oversee client accounts, financial performance, business development and talent/office operations in order to guide growth and strategic direction. (Release)

Public relations and social media agency Slice Communications, LLC, announced that it has hired Jenni Glenn as a public relations account supervisor. Glenn joined Sprout (NBCUniversal’s preschool television channel) in 2006 and spent the next seven years as head of communications for the network, most recently in the role of vice president of communications and marketing. While there, she acted as the network’s main media spokesperson and was a member of the senior executive team for Sprout, handling all internal and external communications, show publicity, talent relations, social media, crisis communications, prosocial and viewer services. Prior to joining Sprout, Glenn worked in various executive and manager-level communications positions at the Miss America Organization, QVC, Inc., CDNOW, Inc., and Milan Entertainment. (Release)

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How Warby Parker Created a One-of-a-Kind Customer Experience

Warby-Parker-Eyewear-LogoThe panel at last week’s LippincottExperience Innovation” event was packed with more talent than a Dancing with the Stars finale: reps from Google, UNIQLO and Kiehl’s answered questions from senior Lippincott partner James Wright about creating a truly unique experience for the consumer.

The night’s most interesting story, however, came from Tim Riley, director of online experience for star-of-the-moment eyewear company Warby Parker.

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This ‘IKEA as Gravity’ Spoof Is Pretty Funny

Last night we attended a Lippincott-sponsored event focusing on the creation of unique “customer experiences” and thought: “What retail brand provides a more singular experience than IKEA?”

Here, via a guy named Daniel Hubbard who appears to be something of a filmmaker, is a spoof of the IKEA experience playing off the everybody’s-talking-about-it-and-it’s-actually-quite-good Sandra Bullock vehicle Gravity.

This is fairly accurate. We haven’t read the studies, but we know the whole “winding maze that only moves one way so you have to pass through every single department and sample the meatballs before you leave” strategy is based on solid research.

As one commentor who beat us to the punch wrote: “In IKEA no one can hear you scream”—but they can show you where to get a butterfly chair, a cheap full-length mirror and a cool frame for your dorm room poster.

Roll Call: RF Binder, Lippincott and Univision Communications Inc.

RF|Binder announced the appointment of Lauren Vincelli to senior managing director of research and business intelligence, a newly created position at the agency. Vincelli, who brings more than 10 years of experience to the role, will be responsible for leading the research group in developing in-depth research-based insights and analysis for clients and new business efforts across the agency. Drawing from her experience in developing primary research programs and mining secondary data sources for key insights, Vincelli will provide clients and staff with timely information to build strategies and support public relations programs using a robust arsenal of market research, monitoring and trends tools. (Release)

Lippincott announced the hire of Charles Wright as senior partner in its London office. The appointment reflects Lippincott’s commitment to global growth, in an effort to help businesses around the world realize the fullest potential of their brands. Charles has more than 30 years’ experience delivering strategy and innovation for companies around the globe, with particular expertise in complex service brands and emerging markets. Charles most recently served as managing director of Wolff Olins in the Dubai office, where he built the company’s presence in India and the Middle East. (Release)

Univision Communications Inc. has appointed Iveliesse Malavé to vice president of consumer and entertainment public relations. In this newly created role, Malavé will oversee the company’s consumer PR and publicity efforts, helping to continue to elevate the visibility for Univision’s world-class content and talent. Malavé joins Univision with 15 years of experience in planning, implementing, and evaluating communications B2C campaigns aimed toward Hispanic audiences. Prior to Univision, she served as senior vice president in the Miami/Latin America office of Fleishman-Hillard, representing top consumer brands. (Release)