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Posts Tagged ‘Lisa Zlotnick’

PR Plays a Role on Super Bowl Sunday and Beyond

The Super Bowl's star quarterbacks. Image from Waggener Edstrom infographic. Link after the jump.

For the past week, we’ve been watching clip after clip of the upcoming Super Bowl commercials. Needless to say, the ads are a highlight of the game.

But the public relations industry is also excited for the event. The big game is not just a platform for creative advertisements, but for all of the PR and marketing that surrounds the broadcast at the game and elsewhere.

“For PR practitioners, there are several avenues to consider when thinking of ways to work with your clients around the Super Bowl,” Lisa Zlotnick, Lippe Taylor‘s VP of media told us in an email.

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Roll Call: Qorvis, Bolt, Hallmark, and More

Qorvis has added four new partners. Greg Lagana was previously SVP for comms and marketing at DynCorp International. He also worked for the George W. Bush administration as a staff member to the Coalition Information Center and director of the Office of Global Communications. John Reid is the former comms director for Sen. George Allen (R-VA). Sam Dealey was most recently the editor of The Washington Times. And Dr. Ron Faucheux is president of Clarus Research Group and a former Louisiana state legislator. The firm recently announced three departures: Don Goldberg, Michael Quint, and Jason Siegel.

Jo-Anne Chase has joined Bolt Public Relations as VP of the eastern region. The Orange County, CA-based firm has just opened a Raleigh, NC office. Chase was previously senior PR executive at French/West/Vaughan.

Sad news: Nancy Carr, senior VP of corporate communications at Hallmark Channels, died on Friday at the age of 50 following a long illness, The Hollywood Reporter reports. In her role, she was responsible for special events, government outreach, strategic development, and all other corp comms activities.

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Pitching Your Client to Morning Broadcast Programs

As expected, the 33 rescued Chilean miners are attracting tons of attention (and cash) from broadcast outlets wanting to talk about their ordeal. TVNewser reports on the licensing fees paid by ABC and NBC for footage of three of the miners – “Super” Mario Sepulveda, Carlos Barrios, and Victor Zamora. Obviously, the media plan is being put to good use.

Unfortunately for publicists and their clients, not all stories attract this kind of attention. Join us tomorrow for a live webcast, “Pitching Your Client to Morning TV Shows,” with guest speaker Lisa Zlotnick from M Booth & Associates.

Click here to reserve your space.

[Image via TVNewser.]

Learn How to Get Your Client On the ‘Today’ Show

If you’re looking for tips and advice about getting your client on a morning broadcast program, log on to the next Mediabistro 20 Tips in 20 Minutes webcast.

Next Wednesday, October 20 from 2pm to 3pm, join us for “Pitching Your Client for Morning TV Shows.” Lisa Zlotnick, broadcast director for M Booth and Associates will talk about what producers and segment bookers are looking for, why a video reel is necessary, and more. A Q&A session will follow.

Click here for more information and to register for this event.

The Newsmarket and Medialink Are Now Synaptic Digital

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Online video company The NewsMarket, which acquired PR-video services company Medialink in September 2009, has announced a re-branding of the combined companies to Synaptic Digital.

“It’s really about a complete solution, helping our clients make the biggest impact across platforms,” said Jim Lonergan, president and CEO of the combined company.

We would share the the company’s launch video with you here at PRNewser, but it is non-embeddable. [UPDATE: The video is now embeddable. We've posted it after the jump.] The Newsmarket.com remains as the company’s digital distribution platform.

PRNewser has reported on some personnel changes at the new company recently, including Lisa Zlotnick, formerly Senior Director of Media Relations, who left in February to join joined M. Booth & Associates as Broadcast Director.

In addition to Zlotnick, Medialink SVP Adam Dictrow also recently left the company to take on a role as Divisional Vice President at competitor MultiVu, a PR Newswire Company.

While PR provided video for broadcast use has greatly declined, there is certainly a market for online video, something Synaptic Digital will try to capitalize on.

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M. Booth Names Lisa Zlotnick Broadcast Director

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Lisa Zlotnick has joined M. Booth & Associates as Broadcast Director. Previously, Zlotnick served as Senior Director of Media Relations at Medialink, a Division of The NewsMarket, where she lead broadcast initiatives for the media group.

In a phone interview with PRNewser, Zlotnick said working at an agency provides “career growth” and “new opportunities to work with the media.” She will begin work with variety of clients including JCPenny and American Express.

In addition to Zlotnick, Medialink SVP Adam Dictrow also recently left the company to take on a role as Divisional Vice President at MultiVu, a PR Newswire Company.

Medialink was acquired by The NewsMarket in September 2009. M. Booth & Associates was acquired by holding company Next Fifteen in August 2009.