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Posts Tagged ‘listicles’

6 Reasons Why You Shouldn’t Rely on Automated Pitching

HODOR!!!!

We have a confession to make, readers: we get the pitching challenge because we’ve done it ourselves. We know that many firms emphasize quantity over quality despite all evidence to the contrary, and we understand that the pressure to score press often overwhelms basic logic — especially when employers hand out performance bonuses.

So yes: mass pitching is part of the game.

However, we would like to take a moment to warn those about to send pitches to all 324 contacts on a given “oh sh*t we’re f*cked” mailing list: please stop for a moment and reconsider.

Here, from our perspective, are six good reasons why.

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Storytelling for Media Professionals

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The 25 (Other) PR Blogs You Should Bookmark Today

BlogHere at PRNewser, we (that’s this team right here) believe we have a sweet blog full of flack-y posts focusing on the PR perspectives behind current events.

We have a firm commitment to sharing stories and objectives along with a light dose of snark every now and then. That’s what got us thinking about other like-minded blogs that feature stories from across this sometimes-great industry of ours. And while this isn’t another edition of “5 Things,” it is a premium listicle.

Here are 25 (other) blogs all PR pros should bookmark.

They are listed in no particular order, but they do have a place in our folders. They should be in yours too.

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14 Words and Phrases PR Pros Need to Stop Using

word-or-phrase-people-should-not-use-in-2014We have discussed catchphrases and buzzwords that should be erased from memory immediately. They are the worst, and used so much that they have become the replacement of “um,” “uh,” and “you know what I’m sayin’?”

No! No, we don’t.

To add to that prestigious list are real words (except one seen below) that have been used in popular settings like new business pitches, client kickoff meetings, and media interviews. Yes, way.

Although we did this in June, which revolved around the word misappropriated term “homophobia,” here we go again. Please take note and spread the word. Save the industry. #PRCares.

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Does Size Matter? 5 Differences Between Big and Boutique PR Firms

PR highway

Public relations is full of many things, stereotypes being one of them.

However, when a nubile flack is fresh out of college (or even the newsroom making the switch these days), there is one thing to consider. This one quandary has PR hopefuls in the agency world so perplexed that they choose in-house because they aren’t sure which way to go.

Do I apply at a major PR firm or one of those boutique agencies? 

I never understood why this is such a conflicting decision because PR “happened” to me. (Long story. Tell ya’ later sometime.) Now that I have been there, done that, bought the T-shirt, and put my name on it just in case, I get it. There are differences, many of which are subjective. Others are objective. Both types have their definite advantages and drawbacks, but both are rewarding.

Here is this week’s listicle of 5 Things: 5 differences between big and boutique PR firms.

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Meet the Top 10 Brands That Will ‘Disappear’ in 2015 While You Can

24-7-wall-streetFrom CEOs with the worst reputations to the worst places to work in America, the happy-happy-joy-joy-listicle fun people at 24/7 Wall St. can’t (and won’t) stop. This time, they offer an apocalyptic countdown for 10 beleaguered brands across this great land of ours.

While many of the ten here have suffered due to a lack of a coherent crisis comms strategy, some of these haphazard brands made the list because of the ever-growing mergers and acquisitions market. In short, those brands may not have a choice about disappearing.

And so, here are 10 brands those subjective observers believe will be gone by this time next year.

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5 Generation Gaps in Need of Bridging in Public Relations

music gen gap

I was having a spirited conversation about the state of public relations with a journo buddy of mine last week when this question came up: “How in the hell can anyone build a bridge long enough for the widening generation gap in the media and PR?”

After he downed a few shots of a certain toxic adult beverage following that stress-induced question, it got me thinking about another 5 Things topic for all us flacks to enjoy and discuss. It should scurry up some conversation, so here’s to hoping.

Here are 5 Generation Gaps in Need of Bridging in PR. If you have tools to build this structure, we will set up the contractor site immediately.

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22 Brands That Celebrated Their Dads on #FathersDay

shutterstock_127181993

Father’s Day: a yearly meeting of greeting cards, ties, and more ties.

And yet, on this day devoted to the Old Man in your life, the social teams behind a few brands we follow got a little creative–just like their dads always said they should. Let’s check out a few of the posts we encountered after the jump.

Oh, and thanks, Dad.

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5 Reasons Why the PR Industry Needs to Do Some Damage Control

same thinking PR

Yeah, that’s about it.

For years, your friends at PRNewser have dared to think and write things that some in our industry aren’t too crazy about us posting. Why? We are spilling the secret sauce all over the kitchen floor … and then dance in it to show our panache.

Listicles such as: PR myths that need debunking, traits of bad PR people, the worst PR stereotypes, PR buzzwords that suck, things PR people do to piss off the media, and the highly controversial things the media does that piss off PR people are itemized retrospectives on what ails the industry we all adore.

Yet, public relations is in dire need of PR itself. And here, right on schedule, are five reasons why…

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5 Easy Ways to Improve Your Keyword Research

research

If you need me, I’ll be doing some research.

If you have been in public relations for any amount of time, you have heard the call from a client or an account director for the wish … list: “Hey, so we really need to find this brand on page one or two of Google. And fast. Any suggestions?”

Oh sure, let me just break out my smartphone and dial up Matt Cutts for a quick bit of insight. Be right back.

Annnnnnnd since that will never happen this side of TMZ stalking … well, me, it’s time to get strategic with your research. However, understand all that time online needs to be spent searching for one thing — keywords. Why? That’s how that brand will be found in the first place.

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5 Great PR Lessons We Can Learn from Mark Twain

Time Mark TwainSo, I’m sitting in church this past Sunday when I heard my pastor delve into the Bible discussing how there is nothing we can do to deserve a blessing.

For it is by grace you have been saved, through faith—and this is not from yourselves, it is the gift of God— not by works, so that no one can boast. ~Ephesians 2:8-9 (NIV)

Whether you believe that or not isn’t the point of this particular story. To echo that sentiment from the Apostle Paul, we were all reminded of the profound words from Mr. Samuel Langhorne Clemens. You may know him as Mark Twain. He penned, “Heaven goes by favor. If it went by merit, you would stay out and your dog would go in.”

And the ‘Amen’ corner shouted.

That’s when this latest edition of “5 Things” hit me: What else can we learn from this beautiful mind? So, I did some research. Here are 5 great PR lessons all flacks can learn from Mark TwainRead more

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