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Posts Tagged ‘listicles’

Does Size Matter? 5 Differences Between Big and Boutique PR Firms

PR highway

Public relations is full of many things, stereotypes being one of them.

However, when a nubile flack is fresh out of college (or even the newsroom making the switch these days), there is one thing to consider. This one quandary has PR hopefuls in the agency world so perplexed that they choose in-house because they aren’t sure which way to go.

Do I apply at a major PR firm or one of those boutique agencies? 

I never understood why this is such a conflicting decision because PR “happened” to me. (Long story. Tell ya’ later sometime.) Now that I have been there, done that, bought the T-shirt, and put my name on it just in case, I get it. There are differences, many of which are subjective. Others are objective. Both types have their definite advantages and drawbacks, but both are rewarding.

Here is this week’s listicle of 5 Things: 5 differences between big and boutique PR firms.

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Meet the Top 10 Brands That Will ‘Disappear’ in 2015 While You Can

24-7-wall-streetFrom CEOs with the worst reputations to the worst places to work in America, the happy-happy-joy-joy-listicle fun people at 24/7 Wall St. can’t (and won’t) stop. This time, they offer an apocalyptic countdown for 10 beleaguered brands across this great land of ours.

While many of the ten here have suffered due to a lack of a coherent crisis comms strategy, some of these haphazard brands made the list because of the ever-growing mergers and acquisitions market. In short, those brands may not have a choice about disappearing.

And so, here are 10 brands those subjective observers believe will be gone by this time next year.

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5 Generation Gaps in Need of Bridging in Public Relations

music gen gap

I was having a spirited conversation about the state of public relations with a journo buddy of mine last week when this question came up: “How in the hell can anyone build a bridge long enough for the widening generation gap in the media and PR?”

After he downed a few shots of a certain toxic adult beverage following that stress-induced question, it got me thinking about another 5 Things topic for all us flacks to enjoy and discuss. It should scurry up some conversation, so here’s to hoping.

Here are 5 Generation Gaps in Need of Bridging in PR. If you have tools to build this structure, we will set up the contractor site immediately.

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22 Brands That Celebrated Their Dads on #FathersDay

shutterstock_127181993

Father’s Day: a yearly meeting of greeting cards, ties, and more ties.

And yet, on this day devoted to the Old Man in your life, the social teams behind a few brands we follow got a little creative–just like their dads always said they should. Let’s check out a few of the posts we encountered after the jump.

Oh, and thanks, Dad.

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5 Reasons Why the PR Industry Needs to Do Some Damage Control

same thinking PR

Yeah, that’s about it.

For years, your friends at PRNewser have dared to think and write things that some in our industry aren’t too crazy about us posting. Why? We are spilling the secret sauce all over the kitchen floor … and then dance in it to show our panache.

Listicles such as: PR myths that need debunking, traits of bad PR people, the worst PR stereotypes, PR buzzwords that suck, things PR people do to piss off the media, and the highly controversial things the media does that piss off PR people are itemized retrospectives on what ails the industry we all adore.

Yet, public relations is in dire need of PR itself. And here, right on schedule, are five reasons why…

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5 Easy Ways to Improve Your Keyword Research

research

If you need me, I’ll be doing some research.

If you have been in public relations for any amount of time, you have heard the call from a client or an account director for the wish … list: “Hey, so we really need to find this brand on page one or two of Google. And fast. Any suggestions?”

Oh sure, let me just break out my smartphone and dial up Matt Cutts for a quick bit of insight. Be right back.

Annnnnnnd since that will never happen this side of TMZ stalking … well, me, it’s time to get strategic with your research. However, understand all that time online needs to be spent searching for one thing — keywords. Why? That’s how that brand will be found in the first place.

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5 Great PR Lessons We Can Learn from Mark Twain

Time Mark TwainSo, I’m sitting in church this past Sunday when I heard my pastor delve into the Bible discussing how there is nothing we can do to deserve a blessing.

For it is by grace you have been saved, through faith—and this is not from yourselves, it is the gift of God— not by works, so that no one can boast. ~Ephesians 2:8-9 (NIV)

Whether you believe that or not isn’t the point of this particular story. To echo that sentiment from the Apostle Paul, we were all reminded of the profound words from Mr. Samuel Langhorne Clemens. You may know him as Mark Twain. He penned, “Heaven goes by favor. If it went by merit, you would stay out and your dog would go in.”

And the ‘Amen’ corner shouted.

That’s when this latest edition of “5 Things” hit me: What else can we learn from this beautiful mind? So, I did some research. Here are 5 great PR lessons all flacks can learn from Mark TwainRead more

9 Brands that Kicked Off Summer on #MemorialDay Social Media Style

memorial-day-sales

Despite any proclivity there may be in the world to resist the commercialization of Memorial Day, the push to sell mattresses, cars, and stuff will always happen on this day.

Why? Summer has arrived and all is right with the world. It’s in the air. People want to go out, spend money, and forget how difficult school and being stuffed in a cubicle can really feel.

Sunblock and swim suits, grills for the house and your teeth, and that convertible is starting to look all the more tempting this time of the year. Naturally, there are some brands that kick off the summer festivities better than others. And for your reading pleasure, your friends at PRNewser has nine that did it just right.

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5 Easy Tips for Proofreading Your Own Work

proofreading

We all do it. Regardless of one’s stature in the PR community, whether one’s business card includes the letters “APR”, or the phrase “agency principal”, every flack has to serve as his/her own editor on occasion (facepalm implied).

FULL DISCLOSURE: I’m thinking of getting myself checked into editing rehab for “cerebral flatulence”–or something like that.

I read each blog post at least once before submitting it, and I read my own releases twice. And yet, someone, somewhere always finds that one mistake that makes me feel like I’m just learning to overcome dyslexia. We all miss words because we wrote them, so in our heads everything is peachy.

For you, here are 5 easy tips for proofreading your own workRead more

5 Things PR Pros Should Know About Blogging

blog-joke-1

We are asked many interesting questions here at PRNewser. Some of the questions are serious queries into the progression of our craft. Other thoughts come from those who read “Anonymous Tips” as “Confusing Jokes”. They are all okay with us.

One question I get quite a bit concerns breaking into blogging.

While it’s not a mystery, the act of blogging requires several things that most PR professionals already have at their disposal but may not be using correctly. You know, like the ability to write a diagrammed sentence. It’s no one’s fault, really, but it got me thinking about another ‘5 Things.’

So, here are the 5 things PR pros should know about blogging.

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