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Posts Tagged ‘listicles’

15 Brands That (Also) Won the World Series

Some things are relatively predictable: The Giants won another very close World Series, the city of San Francisco flipped out (the Queen singalong above was one of the milder scenes), and a bunch of brands took to social media to congratulate the team.

Let’s review some of the winners.

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Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!

19 Brands That Teased Our Tastebuds on #NationalChocolateDay

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In the mood for some (literally) sweet “food porn” today?

This maybe-not-real holiday just happens to occur right before Halloween, and wouldn’t you know that it was also created by The National Confectioners Association?

Still, we are OK with chocolate — so we will share a few brands that managed to get in on the theme on social today.

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A Collection of 18 Statements on the New York City Ebola Case

De Blasio Conference

Pic via The New York City Mayor’s Office

There’s really no way you could have missed today’s biggest news: a doctor who had been treating Ebola patients in Guinea was diagnosed with the virus after returning to his home in Manhattan.

After the news broke, a flurry of official responses were issued by every entity from the hospital where Doctor Craig Spencer worked to the bowling alley he visited on Wednesday night before he came down with symptoms.

This is a very serious matter despite the many jokes that filled our Twitter feed last night and this morning. But reviewing all these disparate statements (some formal, some anything but) makes for an excellent case study in uncoordinated responses to a major crisis.

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12 Brands That Took the #NationalPoetryDay Challenge

poetry day

For the average American, any interest in poetry began and ended with nursery school rhymes and childish limericks. And you may be shocked to learn that the same is true for brands and other properties on social media!

Because National Poetry Day is a legitimate holiday (established in 1994 by, of course, British people), it is also an opportunity for social media managers and copywriters to use a hashtag and hope for a little extra attention — hence this listicle!

Let’s start with the serious stuff…

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5 Surefire Ways to Get a Reporter’s Attention

pay attention

One of the silver bullets in any flack’s arsenal is the art of getting or earning someone’s attention. After all, it is what we all go angling for on a daily basis. From writing a pitch to commenting on a tweet, we hope that something we do tells our media colleagues, “Hey, look at me!”

Once you get the reporter’s attention, you are halfway to the promised land of a mention, a return phone call an email reply or a Twitter response. Whatever correspondence you receive, the ensuing smiles are all there because of the work you did. But how effective are you at earning that attention in the first place?

If you want to be better at that subtle tactic, this week’s ‘5 Things‘ is for you: Here are 5 surefire ways to get a reporter’s attention.

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6 Reasons Why You Shouldn’t Rely on Automated Pitching

HODOR!!!!

We have a confession to make, readers: we get the pitching challenge because we’ve done it ourselves. We know that many firms emphasize quantity over quality despite all evidence to the contrary, and we understand that the pressure to score press often overwhelms basic logic — especially when employers hand out performance bonuses.

So yes: mass pitching is part of the game.

However, we would like to take a moment to warn those about to send pitches to all 324 contacts on a given “oh sh*t we’re f*cked” mailing list: please stop for a moment and reconsider.

Here, from our perspective, are six good reasons why.

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The 25 (Other) PR Blogs You Should Bookmark Today

BlogHere at PRNewser, we (that’s this team right here) believe we have a sweet blog full of flack-y posts focusing on the PR perspectives behind current events.

We have a firm commitment to sharing stories and objectives along with a light dose of snark every now and then. That’s what got us thinking about other like-minded blogs that feature stories from across this sometimes-great industry of ours. And while this isn’t another edition of “5 Things,” it is a premium listicle.

Here are 25 (other) blogs all PR pros should bookmark.

They are listed in no particular order, but they do have a place in our folders. They should be in yours too.

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14 Words and Phrases PR Pros Need to Stop Using

word-or-phrase-people-should-not-use-in-2014We have discussed catchphrases and buzzwords that should be erased from memory immediately. They are the worst, and used so much that they have become the replacement of “um,” “uh,” and “you know what I’m sayin’?”

No! No, we don’t.

To add to that prestigious list are real words (except one seen below) that have been used in popular settings like new business pitches, client kickoff meetings, and media interviews. Yes, way.

Although we did this in June, which revolved around the word misappropriated term “homophobia,” here we go again. Please take note and spread the word. Save the industry. #PRCares.

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Does Size Matter? 5 Differences Between Big and Boutique PR Firms

PR highway

Public relations is full of many things, stereotypes being one of them.

However, when a nubile flack is fresh out of college (or even the newsroom making the switch these days), there is one thing to consider. This one quandary has PR hopefuls in the agency world so perplexed that they choose in-house because they aren’t sure which way to go.

Do I apply at a major PR firm or one of those boutique agencies? 

I never understood why this is such a conflicting decision because PR “happened” to me. (Long story. Tell ya’ later sometime.) Now that I have been there, done that, bought the T-shirt, and put my name on it just in case, I get it. There are differences, many of which are subjective. Others are objective. Both types have their definite advantages and drawbacks, but both are rewarding.

Here is this week’s listicle of 5 Things: 5 differences between big and boutique PR firms.

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Meet the Top 10 Brands That Will ‘Disappear’ in 2015 While You Can

24-7-wall-streetFrom CEOs with the worst reputations to the worst places to work in America, the happy-happy-joy-joy-listicle fun people at 24/7 Wall St. can’t (and won’t) stop. This time, they offer an apocalyptic countdown for 10 beleaguered brands across this great land of ours.

While many of the ten here have suffered due to a lack of a coherent crisis comms strategy, some of these haphazard brands made the list because of the ever-growing mergers and acquisitions market. In short, those brands may not have a choice about disappearing.

And so, here are 10 brands those subjective observers believe will be gone by this time next year.

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