listicles - PRNewser http://www.mediabistro.com/prnewser Your Daily PR Release Copyright 2013 Wed, 19 Jun 2013 22:39:45 +0000 http://blogs.law.harvard.edu/tech/rss http://wordpress.org/?v=3.4.1 5 Ways for Journalists to Build Better Relationships with PR Pros Yesterday our friend and PR veteran Peter Himler wrote a Forbes article with an intriguing headline: “The Journalist and the PR Pro: A Broken Marriage?” Given the chatter over Monday’s guest post by a former journalist turned PR master, we thought we’d explore the idea a little further.

Himler’s main point: a significant number of the students in the journalism program where he spoke last week don’t want to write for The New York Times or The Wall Street Journal–they want to go into PR and advertising. They want to write sponsored content, not investigative journalism. Of course this makes sense, because journalism can be a very tough and often underpaid pursuit.

Himler, like many in the industry, believes that the always-challenging relationship between hacks like us and pitchmen/women has taken a turn for the worse. Yet we agree with his conclusion: this marriage may be strained, but it’s hardly broken.

On Monday Lindsay Goldwert called on her journalist friends to make a list of “do’s and dont’s” for PR pros. Himler’s piece includes both sides of the equation, so we’d like to flip the script: how should journalists and bloggers interact with PR folks? Himler’s suggestions and our comments after the jump:

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]]> Patrick Coffee http://www.mediabistro.com/prnewser/5-ways-for-journalists-to-build-better-relationships-with-pr-pros_b60162#disqus_thread http://www.mediabistro.com/prnewser/5-ways-for-journalists-to-build-better-relationships-with-pr-pros_b60162 http://www.mediabistro.com/prnewser/?p=60162 Fri, 15 Mar 2013 15:03:44 +0000 Biggest Stories of the Week

Happy Thanksgiving!

How Come PR Gets No Respect? 

PR Fail: The Taliban Reveals Its Entire Mailing List

Fox News Host: We Hire Victoria’s Secret Models Who Can Talk

Elmo Resigns After Second Accuser Files Suit

Meet the ‘Sesame Street’ Crisis Response Team 

New Career Opportunities Daily: The best jobs in media.

]]> Patrick Coffee http://www.mediabistro.com/prnewser/biggest-stories-of-the-week-15_b50903#disqus_thread http://www.mediabistro.com/prnewser/biggest-stories-of-the-week-15_b50903 http://www.mediabistro.com/prnewser/?p=50903 Wed, 21 Nov 2012 16:52:04 +0000 How Come PR Gets No Respect? Rodney DangerfieldMuck Rack’s Gregory Galant begins his latest CNN piece on the state of the PR world with a few unsettling facts:

  • US companies spend $150 billion annually on advertising and only $5 billion on public relations
  • Advertising professionals make up to 75% more than their PR counterparts
  • MBA courses in public relations are far rarer than courses in advertising
  • When it comes to pop culture figures, advertising has Don Draper while PR has…Samantha on Sex and the City. Not a fair match, is it?

No matter what the public thinks of the public relations industry, we all know how important it is—and so do the people in power. Steve Jobs himself often served as Apple’s pitchman, calling The Wall Street Journal reporters at home to hype his company’s latest tech innovations.

OK, so why don’t the unwashed masses give us the respect we so obviously deserve? The reasons are clear enough:

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New Career Opportunities Daily: The best jobs in media.

]]> Patrick Coffee http://www.mediabistro.com/prnewser/how-come-pr-gets-no-respect_b50564#disqus_thread http://www.mediabistro.com/prnewser/how-come-pr-gets-no-respect_b50564 http://www.mediabistro.com/prnewser/?p=50564 Fri, 16 Nov 2012 15:56:41 +0000 PR Tips for Startups StartupYesterday Boston.com, a property of The Boston Globe, ran a great listicle by PR man and 451 Marketing founder AJ Gerritson titled “7 PR Tips for Startups”. Since quite a few firms have startup clients, we think the piece is well worth a read–but we’ll summarize its key points here. Key question: what should startups do to make sure they’re ready to make the most of any and all exposure they receive after going public?

  1. Make sure you’re prepared for the attention. Essentially, the time to ensure that your website looks good, works well and places highly in search engine results is before you put out a press release.
  2. Build your PR toolkit. You may be excited to let the world know how great your company is/will be, but don’t do it without well-written summaries, executive bios, and jpegs (bloggers have to use something as the featured image, you know).
  3. Know your Market. Seems like a no-brainer, but we take this to mean you need to truly know your market–don’t just guess at who your target audience might be. Figure it out through research.
  4. Find partners. It’s much easier to navigate the media minefield when you partner with someone who knows how to do it. Gerritson advises startup PR folks to emphasize that relationship by posting on a partner’s blog or holding jointly sponsored events. Both great ideas. continued…

New Career Opportunities Daily: The best jobs in media.

]]> Patrick Coffee http://www.mediabistro.com/prnewser/pr-tips-for-startups_b50243#disqus_thread http://www.mediabistro.com/prnewser/pr-tips-for-startups_b50243 http://www.mediabistro.com/prnewser/?p=50243 Wed, 14 Nov 2012 13:34:25 +0000