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Posts Tagged ‘lists’

14 Brands That Got a Little Creative for Independence Day

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Independence Day can be a tough one. Everyone’s almost required to mention it somehow, but there’s only so much you can really say on your brand’s behalf.

When the kings of real-time keep things contained, you know it’s time to be very subtle with your messaging.

Still, the holiday did facilitate some creativity on behalf of various accounts, which we listed after the jump.

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5 Things: The Best PRNewser Listicle Posts of Q1

five-thingsICYMI: We have been having some fun with listicles. You know? The posts that begin with “5 Things…

They get your attention, and for good reason because we try to inundate those posts with information you can use on a daily basis. Thanks to our awesome readers of PR Newser, our “5 Things” lists will continue for at least another quarter. While you have been a vital part of our extended bloggerific family for years, we thought it may be of use to offer the five best “5 things” posts of the first quarter. Based on comments, traffic, interest, and overall journalistic (slash) PR value, here they are for your amusement and edumication.

So, away we go…

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15 Brands That Made the Most of the ‘Game of Thrones’ Premiere

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Didn’t you guys jump the shark last month?

There was a show on the teevee last night. You might have heard something about it. And no, it wasn’t ‘Veep.’

As you may have guessed, last night’s Season 4 ‘GoT’ premier provided every brand’s copywriting team with an angle too tempting to resist.

Here are some of the many, many accounts capitalizing on the cultural event.

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15 Journalistic Clichés That You Should Also Avoid

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We’re sorry to say we missed this Washington Post list of top journalism cliches last month, but it’s a must read.

Writers often lecture PR people about phrases they should studiously avoid in press releases and pitches. But we rarely see such a rundown of easy linguistic standbys that reporters need to ditch along with last year’s BlackBerry.

The best part about this list is that—truth be told—we regularly use many of the suspect phrases ourselves! We used a big one in that last sentence, for example.

So we decided to pick out a few whoppers from the 150(!) to illustrate the fact that journalists are human, too—and sometimes it’s really hard to think of a better way to phrase an idea, especially when you have to write thousands of words a day.

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The (Other) Real Top 14 PR Twits to Follow in 2014

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They’rrrrrrrrre Baaaaaaaaack!

ICYMI: PRNewser rang in the New Year with a list of the people we considered the Real Top 14 PR Twits to Follow in 2014.

It was, by all accounts, an “astonishing” list whose members’ follows “rocketed” toward the stratosphere (See what a PRNewser stamp of approval can do?). Anywho, that list was very difficult to finalize because we wanted to maintain the numerological alliteration—14 and 2014, for those scoring at home—so we had to get picky and put on the cap. Nothing personal if you were excluded; we’re just OCD like that.

Whelp, after reviewing our rules for what makes a “real PR twit” and realizing how many social media studs we couldn’t put on our initial list because numbers, we threw caution into the wind and decided to write a sequel. So, break out your Twitter feed and get ready to follow everyone on this “hotly anticipated” follow-up.

Here are the other 14 Twits for your review, flacks.

Enjoy…

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The PRNewser Staff’s Favorite Stories of the Year

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We showed you the best, now click through the rest!

Just kidding. Everyone knows that traffic does not necessarily equal quality, right?

The PRNewser staff wrote more than 2,360 posts for this site in 2013, and some of our personal favorites didn’t quite make the year-end top 26 list. In order to put a little spin on the classic clickbait rankings story, we asked everyone who wrote for us regularly this year to pick three faves that didn’t appear on the top traffic list.

We hope you’ll enjoy our 2013 refresher. Oh, and Happy New Year!

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Top 10 Social Media Fails of 2013

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Come on, now. You knew this was coming.

Before we get started, a few points:

1. The entire PRNewser team extends our deepest sympathies to the real-life “people” involved in these incidents.

2. Comments are open, so please denigrate the nominees loudly.

3. We are very open to more (dis)honorable mentions. We wouldn’t be able to write these sorts of things without the insights of our flacky audience, so please feel free to yell at ya’ boy, girl, other girl and our editor who is not named Jason Chupick.

OK, now click through for what has already become a sad (but informative!) annual tradition…

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RIP Ed Koch, Master of Media Relations

This morning marked the passing of former New York City Mayor Ed Koch. We weren’t around when he was patrolling the city, and he didn’t go for the big-money advocacy of Michael Bloomberg or the “bad cop” bluster of Rudy Giuliani. But he was a master of media relations. Always ready with a quip for the press corps, he knew how to work reporters to get his message out. In honor of his life, we would like to join others in posting some of his best quotes.

  • On public relations: “I’m the sort of person who will never get ulcers. Why? Because I say exactly what I think. I’m the sort of person who might give other people ulcers.”
  • On damage control: “You punch me, I punch back. I do not believe it’s good for one’s self-respect to be a punching bag.”
  • On messaging: “Tone can be as important as text.”
  • On career advice: “Enjoy what you’re doing or don’t do it. That doesn’t mean it isn’t difficult or won’t challenge you, but if you are involved in something that’s causing you to say, ‘Why am I doing this?’ then you’re in the wrong business.”
  • On politics: “If you agree with me on nine out of 12 issues, vote for me. If you agree with me on 12 out of 12 issues, see a psychiatrist.”
  • On falling out of favor with the public (and losing elections): “People get tired of you. So they decided to throw me out. And so help me God, as the numbers were coming in, I said to myself, ‘I’m free at last.’”
  • On privacy: “Whether I am straight or gay or bisexual is nobody’s business but mine.”
  • On Donald Trump: “Piggy, piggy, piggy.
  • On mortality: “I had a conversation with God: ‘Take me totally or don’t take me. No salami tactics.’ He’s been very good about it.”

Is ‘PR Specialist’ One of America’s Top Jobs?

We already told you that “PR Manager” is one of the most stressful jobs around. It’s a 24/7 lifestyle, right? But can we also count “PR Specialist” as one of America’s top jobs? According to U.S. News and World Report, the answer is “yes!”

The gig is right there at number 51 on the list of “The 100 Best Jobs” in America, stuck between “construction manager” and “middle school teacher”. We like the magazine’s flattering description of the position and its relatively generous average salary estimate, but the list leaves us with some questions:

  • How can teaching middle school be a pleasant thing in any way (and why isn’t the median salary much higher)?
  • What’s so great about dentistry, anyway?
  • Who told marketing managers that they were so special?
  • How is architect so low on the list (#70)? Someone call Art Vandelay!
  • Do we really have to move to D.C., San Francisco or San Jose? (Please say no.)

U.S. News created the list by ranking individual positions based on “the number of openings, the chance to advance and be professionally fulfilled, and the ability to meet financial obligations”. What do we think, PR pros: why aren’t we #1? And how will we plan our revenge on the health care industry?

What Are America’s 10 ‘Most Hated’ Brands? And Why?

Lord VoldemortToday we came across a list of “America’s 10 Most Hated Companies” courtesy of Ragan’s PR Daily and 24/7 Wall Street, which compiled the worst of the worst based on “stock performance, employee and customer satisfaction, and management decisions.”

We were intrigued, so we figured we’d peruse the list and see what we could make of it. What are these brands, and what did they do to offend the American public (and their investors) so badly?

Here they are, along with our past and present theories on why they suck:

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