5-Hour EnergyIt’s tough to peddle caffeine these days unless you brew coffee, isn’t it? This week brought controversy over “Jack’d Cracker Jacks” while last month saw the FDA issue a report tying Monster Energy Drink to at least five deaths around the country. N0w we hear of yet another report linking the popular 5-Hour Energy drink to even more fatalities.

The 13 deaths cited in this story easily top the five blamed on Monster, and the details are even more troubling: the popular wake-up shot with the awful commercials was mentioned in approximately 90 filings since 2009 and linked to everything from heart attacks and tremors to “a spontaneous abortion”. We’ll bet everyone at distributor Living Essentials and its parent company Innovation Ventures just loves that phrase.

As expected, the FDA tempered its reports with conditional statements–and a Living Essentials rep defended the company by claiming to be “unaware of any deaths proven to be caused by the consumption of 5-Hour Energy.” The fact that regulatory authorities classify the product as a “dietary supplement” further complicates the issue.

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