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Posts Tagged ‘Liz Kaplow’

Women Leaders in PR: Liz Kaplow Has Got a Few Tips For Building Your PR Career

We’ve been publishing profiles from our Women Leaders in PR series on Wednesdays. But we thought it only fitting that this week, we add our latest installment on International Women’s Day. Happy happy everyone!

Today, we profile Liz Kaplow, CEO and president of Kaplow PR. With 65 staffers and two offices (New York and San Francisco), Kaplow is not the biggest firm on the block. But the company has worked with some big names across beauty, fashion, and consumer PR like Target, Skype, Laura Mercier, and St. Ives.

We talked with Kaplow about storytelling, how to build a career, and how to deal with the occasional — and inevitable — obstacle.

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Mediabistro Course

Presentation Writing: Design and Delivery

Presentation Writing: Design and DeliveryLearn how to use storytelling techniques and visual content to create and deliver successful pitches and presentations! Starting August 6, Amanda Pacitti, the manager of learning at Time Inc., will teach you the best practices for presentations, from using software like Prezi and Powerpoint, to writing your script, and using images, audio, and video to drive your points. Register now! 

Spin the Agencies of Record: foursquare, Kaplow Part Ways

Yesterday, PRWeek wrote about Foursquare‘s agency search after cutting ties with Kaplow, which it signed as AOR in October 2010. Today we received a statement from Kaplow’s president and CEO Liz Kaplow: “We have a very strong partnership with foursquare and have greatly enjoyed working with them, and we hope there will be opportunities to work together on projects in the future.”

Foursquare PR manager Erin Gleason added in a comment via email: “Kaplow was a great partner for the past year. We hope there will be opportunities to work together on projects in the future.”

According to PRWeek, the account was worth six figures annually and services included media relations and consumer education efforts.

More account changes after the jump.

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Foursquare’s Selvadurai Wants to Make Things Easier for Users

Foursquare co-founders Selvadurai and Dennis Crowley in a 2010 Gap ad.

After taking the stage at this morning’s Social Media Week press conference, I had the chance to speak with Foursquare co-founder Naveen Selvadurai one-on-one about the goals for 2011. The keyword he used was “easier.”

“Easier to get on board, easier to use” were two of the themes for this year he told me.

This will be important for continued growth of the site.

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Kaplow: “Not Everyone is on Foursquare to Get a Badge”

We met with Kaplow president and CEO Liz Kaplow this morning and talk turned to Foursquare. (Kaplow is the company’s AOR.)

Yesterday, we wrote about Foursquare’s infographic and asked whether it had moved past “early adopters.” Kaplow used a personal anecdote to illustrate how the site can be helpful to a wide range of consumers: she got a good tip on a hair stylist from Foursquare.

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Kaplow Launches Tech and Emerging Media Group

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Kaplow Communications has announced the launch of the agency’s Technology and Emerging Media group, led Chaim Haas, who was recently promoted to Senior Vice President.

Haas confirmed to PRNewser that Skype will be part of the new practice, but declined to comment on other clients by name. “We’re working with a digital media company operating in stealth and a local news organization launching in the near future,” he said.

Haas said the agency is “absolutely” courting new clients to grow the practice. Kaplow CEO Liz Kaplow said that she is “confident that he will lead the growth,” of the new practice.

RELATED: Five Questions with Liz Kaplow, CEO Kaplow Communications

Five Questions with Liz Kaplow, CEO Kaplow Communications

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Last week I was intrigued to see the lineup for Kaplow Communications‘ Algonquin roundtable “Don’t Write Us Off,” on the future of media. It featured leaders in various media proselytizing and struggling with the realities of a landscape where anyone can pick up a flipcam and publish their own content within minutes, for close to zero investment.

Magazine vet Lesley Jane Seymour relayed complaints from the industry,
“PR people are sending all this stuff to bloggers, and getting one little Tweet in return, that means nothing. We’re the voices who help tell you where to go and what to trust”.

Lincoln Millstein, VP of digital at Hearst Newspapers, the admitted “gray hair” on the panel explained that the economics of content are just fine, but the sales and distribution systems aren’t keeping up. Seymour also told of distribution for glossies that hasn’t changed since 1940. “It’s a mistake to let the 30 year-old media buyer drive our business,” Millstein squawked.

Alan Levy, founder of BlogTalkRadio was sitting pretty representing his shiny new and cheap distribution system, where mainstream media can sit alongside the consumer-generated, “380,000 episodes so far. One word, ‘empowerment.’”

I thought I’d circle back with CEO and moderator of the event Liz Kaplow to see how these changes have affected her business, her firm’s approach for clients, and even her personal relationships:

PRNewser: Given what I heard at your event, you’re bullish on traditional media and its future. Why do papers, magazines stand a fighting chance?

More after the jump:

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Live Stream of “Don’t Write Us Off”

Below is the live stream of Kaplow PR’s panel discussion, “Don’t Write Them Off,” about the future of traditional media, including:

Sree Sreeivasan, Columbia J-School, Jean Chatzky, Today Show money correspondent, Lesley Jane Seymour, editor-in-chief of More, Lincoln Millstein, VP of digital media at Hearst Newspapers, and Alan Levy, founder of BlogTalkRadio. The discussion is moderated by Liz Kaplow, founder and CEO of Kaplow Communications:

UPDATE: The embed below is from UStream’s recorded archive. You can also catch the audio here: