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Posts Tagged ‘Lloyd Grove’

Tidbits: Facebook Fans, Jay Carney, ‘Vanity Fair,’ Verizon iPhone

Vanity Fair takes a stab at diversity with this year’s Hollywood issue cover. There was backlash to last year’s cover because it didn’t feature people of different ages or people of color. Image via Huffington Post.

Webtrends, a social marketing and and analytics firm, has determined the cost of gaining a Facebook fan at $1.07. The finding is based on research into Facebook advertising. The company also found that people are clicking on Facebook ads with less frequency. “On Facebook, the magic of marketing happens when brands activate their fans in ways that inspire people to share those messages with their friends,” Facebook spokesman Brandon McCormick told the Wall Street Journal. Sounds like… PR.

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Matthew Freud on Roger Ailes: “Ashamed and Sickened” By Disregard of Journalistic Standards

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The New York Times published a front page profile piece on Fox News chief executive Roger Ailes over the weekend. After serving as a communications consultant earlier in his career, Ailes ran CNBC before turning Fox News into the dominant cable news operator. The network makes more than CNN, MSNBC and the evening newscasts of NBC, ABC and CBS combined, reported the Times, citing analyst reports.

The story certainly heralds Ailes achievements, and the only damaging quote comes from from high-powered PR executive Matthew Freud, husband of Rupert Murdoch‘s daughter, Elisabeth:

I am by no means alone within the family or the company in being ashamed and sickened by Roger Ailes‘s horrendous and sustained disregard of the journalistic standards that News Corporation, its founder and every other global media business aspires to.

mediabistro.com received this response from a News Corp. spokesperson:

Matthew Freud speaks only for himself and his views in no way reflect those of Rupert Murdoch who is proud of Roger Ailes and Fox News.

In The Daily Beast, Lloyd Grove calls the quote, “a frontal attack on Ailes and an apparent attempt to force News Corp.’s founder to choose between blood and money, between his progeny and his most-prized executive.”

Freud’s firm, Freud Communications, is the eighth largest public relations company in the UK. Last February, the agency’s New York office was acquired by HL Group.