Pitney Bowes has selected Shift Communications to provide PR services for its Business Insight unit starting October 1. The search was a competitive one that involved CJP (which had been working with Pitney Bowes and will continue to do so), Edelman, and Affect Strategies, Pitney Bowes VP of external communications Matt Broder told PRWeek (sub req’d). He also said Schwartz Communications, which had been working with the company, participated in the pitch, but the agency did not confirm. With Logitech and Taser, this is the third recent addition to the firm’s roster of clients.
Earlier this week, there was also talk about the increase in hiring both in-house and at PR firms. PRNewser asked Shift principal Jim Joyal whether there’s reason for optimism in the industry. Read more