April Fools

In the spirit of this overrated day for amateur comedians and inebriated pranksters, we thought it would be a good idea to offer some insight on how advertising and public relations are inexorably connected, for better or worse. Consider this: When a company builds a logo, it’s the job of the PR agency to deliver on that brand promise.

To wit, when a creative agency makes a logo that lives in infamy for the wrong reasons, it’s up to the PR agency to clean up the mess in the media … or just throw in the towel and laugh. The post is all about the latter. Enjoy.

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