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Posts Tagged ‘Los Angeles’

Los Angeles Makes ‘Meatless Mondays’ Official

Farmers Market Produce We can all agree that most Americans (ourselves included) would benefit from eating a little less meat. It’s not that meat isn’t delicious or that it’s always unhealthy; it’s just that we tend to rely a little too much on beef and bread.

You may have heard of “Meatless Monday”, a public health PR campaign created in 2003 by marketing vet Sid Lerner and promoted by the Johns Hopkins School of Medicine‘s Center for a Livable Future in order to make healthy dietary choices more palatable to the otherwise distracted masses. Why Monday? Turns out we’re more receptive to healthy messages after indulging in the excesses of the average weekend (beer, football, BBQ…you know the deal).

Last week the Los Angeles City Council decided, by unanimous vote, to declare all LA Mondays “meatless” and to incorporate the message into its regular operations. What does this mean, exactly? We imagine that the subsequent PR campaign will resemble a much smaller version of Michelle Obama’s “Let’s Move!” project. The city’s mayor might even make a guest appearance on The Biggest Loser (hint hint).

Of course, the city can’t require anyone to suffer through every miserable Monday without the delicious life-giving taste of flesh…

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L.A. Transportation Authority Says Warnings Deflected ‘Carmaggedon’

Many Los Angelenos expected the weekend closure of the 405 freeway to cause “carmaggedon,” bumper-to-bumper traffic like the world has never seen.

Instead, things went off without a hitch, and the Los Angeles Metropolitan Transit Authority says that’s because it gave drivers ample advanced warning, including signs on freeways and even some help from celebrities like Ashton Kutcher on Twitter. Mayor Antonio Villaraigosa called it “carmaheaven.” Gizmodo has a kind of eerie three-minute video showing the empty stretches of highway (also available after the jump).

JetBlue even managed to get a little PR out of the closure, offering $4 flights from Burbank to Long Beach.

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