In a story we missed over the weekend, Lululemon is in trouble yet again — this time for what seems like the most harmless “partnership” in the world.
Last week, the Canadian company announced that it would be an official sponsor of the Dalai Lama and his Center for Peace and Education. Can you predict what happened next?
— Kathryn Thier (@KathrynTRex) October 23, 2014
As a publicly traded company, Lululemon’s primary responsibilities are to its investors; customers come second and “peace and education” come a distant third, no matter what the marketing copy says.