TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘M Booth & Associates’

Silver Anvil Award Winners Announced

The PRSA handed out its annual Silver Anvil awards last night at the Equitable Tower in New York City.

Among last night’s winners were Porter Novelli and the San Diego Country Regional Airport Authority in the the community relations category for “The Green Build Takes Flight at San Diego International Airport”; MSLGroup and DeVry University in the reputation/brand management category for “DeVry University: Getting an Education on Reputation Building”; and M Booth & Associates and American Express OPEN for “Small Business Saturday – Consumer Services” in the integrated communications category.

For a full list of winners and photos from the big night, check out the PRSA website here.

Mediabistro Course

Mobile Content Strategy

Mobile Content StrategyStarting September 24, learn how to write content for smartphones, tablets, and mobile devices! In this online course, students will learn how to publish across multiple channels and manage the workflow, optimize content for mobile devices, and  engage with their audience across screens. Register now!

Next Fifteen Selects Eyre as Chairman

Next Fifteen Communications, home to Text 100, M Booth & Associates, The Outcast Agency, and other PR firms, has appointed a new chairman: Richard Eyre, chairman of the Internet Advertising Bureau and the Eden Project, and director of a number of companies, including Grant Thornton LLP and Signify Ltd. He steps in for Will Whitehorn who was chairman for seven years.

Next Fifteen’s CEO Tim Dyson said that Eyre selection was significant as the company continues to develop in the digital marketing and technology space.

[Image via]

Roll Call: CNN’s New CMO, M Booth, M&C Saatchi, and More

CNN Worldwide has named Janet Rollé as the company’s new EVP and CMO, reporting to the president of the company, Jim Walton. Rollé joins from BET Networks, where she was also EVP and CMO, responsible for brand strategy, managed the redesign of BET on-air, and led BET’s multi-platform marketing campaigns.

Read more

Spin the Agencies of Record

Photo: Yelena Yemchuk

In today’s slightly late Spin the Agencies of Record column (it will be back to Thursdays next week), we have  hi-tech, digital gaming, and brands for the mind and body.

Allison & Partners has been selected as the consumer AOR for B&G Foods, the makers of brands like Cream of Wheat, Emeril’s, and Ortega. The firm will focus its efforts on the perception of the flagship brands, seasonal and health-based PR, and social media.

Rubenstein Public Relations has added Ballet Beautiful, an exercise series developed by ballerina Mary Helen Bowers, (left) to its roster.

ExcelPR Group has been selected for a second year to work with Twiistup 2011, a Southern California tech event. And the firm has added Nevolution.com, a PC software distribution portal, to its roster.

PRWeek reports that Zynga has signed M Booth & Associates for consumer PR work following an RFP. Brew PR has worked with Zynga since its start in 2007, providing corporate and tech work.

Next Fifteen Earnings Release Includes Acquisition Announcement

More good news on the earnings front: Next Fifteen Communications Group announced an 11 percent year-over-year revenue increase today. The company reported £72.3 million  (about $113.6 million using today’s exchange rates) in revenue for the year ending July 31, 2010, an increase from £65.4 million in 2009.

Next Fifteen’s five PR agencies are Text 100, M Booth & Associates, The OutCast Agency (recently rebranded),  Bite, and Lexis.

Among the accomplishments for the year, the press release highlights the acquisition of M Booth, the 55 percent acquisition of Upstream Asia to create Bite Asia, and the creation of the new digital consultancy Beyond.

Slipped in at the bottom of the release is the announcement that Next Fifteen has acquired an 85 percent stake in The Blueshirt Group, a San Francisco-based financial communications company that serves the technology sector.

In a statement, chairman Will Whitehorn said:

The Group has recovered well from the economic slowdown and has continued to invest in its future, while maintaining one of the most conservative balance sheets in the UK marketing services sector. It remains highly ambitious and believes it has significant opportunities for growth over the medium term, both through organic growth and selective acquisitions. This is evidenced by the announcement today of the acquisition of The Blueshirt Group, a financial communications company based in San Francisco.

Pitching Your Client to Morning Broadcast Programs

As expected, the 33 rescued Chilean miners are attracting tons of attention (and cash) from broadcast outlets wanting to talk about their ordeal. TVNewser reports on the licensing fees paid by ABC and NBC for footage of three of the miners – “Super” Mario Sepulveda, Carlos Barrios, and Victor Zamora. Obviously, the media plan is being put to good use.

Unfortunately for publicists and their clients, not all stories attract this kind of attention. Join us tomorrow for a live webcast, “Pitching Your Client to Morning TV Shows,” with guest speaker Lisa Zlotnick from M Booth & Associates.

Click here to reserve your space.

[Image via TVNewser.]