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Posts Tagged ‘Mad Men’

Top 12 Movies / TV Shows for Every PR Pro’s Collection

movies

Since people have been making movies and reporting the news, there have been other people who have shilling for those movies to get in the news. What they have been called has varied (and we have covered plenty of those euphemisms before), but one thing is clear — Hollywood has no clue what the hell we do for a living.

And that’s why our tastes in how we are portrayed on the big and small screen shows should be diverse and appreciated. From sleazy publicists to communications professionals to speechwriters, we have been included scripts for decades, which is why this listicle was a must.

Without further ado, here are the top 12 movies or TV shows for every flack’s personal collection.

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Brands, Political Interests Tweeted the ‘Mad Men’ Premiere With Varying Degrees of Success

petco mad menSo how good was it to see Mad Men back on the screen? And Neve Campbell for that matter?

Knowing that this was going to take over Sunday night television, brands went all out in their attempts to get clever on Twitter for the premiere. We’ll start with the strange: Petco, the pet supply store, got in on the action with tweet above. Glad Men? More like:

confused dog

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Don Draper’s 16 Greatest Marketing Truisms

shutterstock_88209757Will Don Draper finally complete his regression and become Dick Whitman? Will the old guard embodied by Roger Sterling finally hand over the reins of the ad industry in an acid-induced moment of abandon?

Will Peggy Olson be the new Roger, the new Don, or the original Mary Wells Lawrence? Will Meghan Draper escape to Paris/Montreal or accept her fate as one of the Real Housewives of the West Village?

The answers to these ridiculous questions and more will come with the premiere of Mad Men‘s seventh and final two-part season next month—though we really wish they would just be honest and call it two separate seasons, since they’ll air a full year apart. Come on, AMC!

In the meantime, UK web design and digital marketing agency Glow New Media offers you this infographic collecting Mr. Draper’s greatest truisms about working in creative.

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12 Ways for Seasonal Brands to Stay on Consumers’ Radar

“Out of sight, out of mind” need not apply to brands that are seasonal, annual or under renovation. Multiple marketing options, beyond having a social media or mobile presence, allow for destinations, museums, hotels, TV series, film festivals and sporting events to remain relevant throughout the year.

We’ve gathered twelve methods across categories to show how selected brands remain in public view. While these are similar to initiatives that year-round brands use, they often require more resourcefulness and additional resources.

     Make your presence known

1. Events: Offering a rich history, scenic countryside and famous golf courses, Scotland is a popular destination. During off-season April, Scotland hosts Tartan Week in New York. Festivities include a parade with Scots (and Scottish terriers) in kilts, and a trendy plaid fashion show.

2. Pop-up/temporary exhibits: Amsterdam’s Van Gogh Museum closed temporarily for an upgrade and will re-open this spring. Meanwhile, museum-goers can view the Dutch painter’s works at Amsterdam’s Hermitage museum.

     Get the word out

3. Generate buzz: Last year when New York’s legendary Waldorf Astoria was under construction, the hotel created an amnesty program  where prior guests were encouraged to return items they’d “borrowed” during their stays to showcase in the lobby. The program was intended to feed the hotel’s social media platforms and appeal to younger guests.

4. Sharing expertise: New York’s Cooper-Hewitt National Design Museum is currently closed during renovations. To draw designers’ notice, their acting director and curators started a blog. Called Object of the Day, it features graphic design items from the museum’s collection.

     Brand extensions

5. New location spin-offs: In 2002 Tribeca Film Festival launched to revive downtown New York after 9/11’s terrorist attack. The brand expanded its universe in 2010 by adding a Doha, Qatar location. In 2012 Sundance Film Festival introduced a London edition.

6. Counter-seasonal additions: Marketers learned about these brand extensions from the ski industry. Years ago Aspen was known just for snow sports. Ever since Aspen’s Food & Wine Classic was introduced, the town is also recognized for summertime culinary fare. Countless brands have copied this concept.

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50s Model Wants Mad Men to Pay Her Already

We can’t imagine the advertising geniuses at Sterling Cooper Draper Pryce making a rookie mistake like this.

Fans of Mad Men are undoubtedly familiar with the famous opening credit sequence in which a faceless, suit-clad man falls from a skyscraper in slow motion, passing period-relevant ads on his way down. With the show’s commitment to genuine historical accuracy, it’s no surprise that the images featured in this opening sequence are from real print ads.

No surprise, that is, unless you’re Gita Hall May, the model whose face has appeared at the start of every episode since the show’s 2007 debut without her knowledge or, allegedly, her consent.

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Jon Hamm’s Publicist Defends His Manhood

Jon Hamm GQThe Internet discovered some time ago that Mad Men star Jon Hamm has been blessed with some…attributes that endow him with a certain easily exploitable notoriety. The actor’s publicist, however, was not amused by the fact that the New York Daily News recently devoted a few valuable inches of its gossip column to discussing Hamm’s tendency to crowd a room with his gifts (which are apparently creating a problem on the show’s set).

An “inside source” says the extra-tight pants of Mad Men‘s upcoming sixth season, set in the late 60′s, have required AMC‘s design team to work a little Photoshop magic on promo images of Don Draper–but Hamm’s rep naturally doesn’t want to discuss this massive scandal.

The long and short of it: enough with the Dick (Whitman) jokes!

We have to say, though: We understand why Hamm’s flack is sick of reading this sort of easy click bait, but we also don’t really see how the star is getting shafted by the press. It’s all in good fun, right?

Apparently not: the very irritated rep told the Daily News that “It is ridiculous and not really funny at all. I’d appreciate you taking the high road and not resorting to something childish like this that’s been blogged about 1,000 times.”

Correction: make that 1,001.

Banana Republic Cozies up to Match.com for In-Store Mixers

Mad Men AMC Yesterday we told you about the Banana Republic/AMC cross-promotion likely to have Mad Men fans dressing like the Drapers come spring.

But it now appears that the retailer’s relationship with AMC is not exclusive–as anyone at Sterling Cooper Draper Pryce will tell you, it often pays to have a little something going “on the side.”

Just in time for Valentines Day, Banana Republic’s global spring campaign centers on a single concept — love. Aww.

In order to get customers in the mood, the retailer will kick off its amorous rollout by hosting in-store mixers co-sponsored by Match.com. These after-hours soirees, hosted in cities like New York, Los Angeles, San Francisco and Chicago, will be open to members of Match.com’s Stir events program, who can mingle with fellow cardigan-wearing singles while sipping cocktails and enjoying discounts on merchandise.

Oh, and fear not for the lonely hearts who will leave these gatherings alone; every attendee will receive a free Billy Joel CD to keep them warm on the long, cold winter nights. (Ed. note: We now assume that these events are open only to the 50-and-over set.)

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Banana Republic and Mad Men: A Match Made in Mod Heaven

Banana Republic Mad MenSpring is almost here (we swear!), and this year the season of love and renewal marks the return of both Mad Men (for its sixth season) and Banana Republic‘s Mad Men-inspired clothing line (for its third).

AMC first partnered with parent company GAP for this cross-promotion in 2011 for a collection of contemporary clothing inspired by the Camelot era of the 1960′s. Fans of the AMC hit show could finally get their hands on tangible items to help them emulate Joan, Betty, Don, and Roger. The man in charge of Sterling Cooper Draper Pryce could not have planned it better.

Consumer demand for the line has been strong, helping to boost Banana Republic’s North American same-store sales (which rose 5 percent in the three months ending April 28, 2012 with the new collection’s help, marking the brand’s biggest bounce in two years).

This year, fans will notice the show’s move toward the mod vibe of the late 60′s reflected in the clothing collection, designed collaboratively by Banana Republic and Mad Men costume designer Janie Bryant. No more pastels and country-club couture — the times, they are a’changin!

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Great PR: Customized Holiday Greetings from Stella Artois

Stella Artois produces mid-range “European” beer, but the brand also looks to sell a certain sort of effortless cool—remember 2011’s awkward Super Bowl commercial starring Adrien Brody as a chick-magnet crooner?

Now they’ve created one of the best PR/ad campaigns we’ve seen this holiday season. A brilliant Facebook app called “Holiday Carole” revolves around a video of a Mad Men-era lounge singer who shows up at your virtual front door (or that of a friend) to deliver a swingin’ holiday ditty—and it’s all personalized.

Not only does Ms. Carole check out the weather report for your hometown, hand her driver a note with your home address written in lipstick, and deliver a personalized message of your choice along with a fresh-poured glass of Stella; the app uses images drawn from Google Maps, Street View and other resources to place the actress and her entourage on your block. If you live in the city like we do, you’ll be amused to see your cross-street neighbor’s taped-up windows behind Carole and her band as she sings. (And, as Ad Age notes, her snowy drive would prove particularly fun if you happen to live in the Hawaiian Islands.)

It’s all so cool that we can overlook the lead actress’s not-even-remotely-convincing stab at lip syncing. The promo vid is nice, but you really should try it yourself.

Harry Potter and Don Draper Shared a Bath

If you’re a fan of Harry Potter or Mad Men (and especially if you’re both), then this promotional still for the upcoming British miniseries A Young Doctor’s Notebook probably did its job by catching your eye immediately. If you also happen to have a crush on Daniel Radcliffe and/or Jon Hamm, then may still be catching your eye–in fact, you probably aren’t even reading this. Hey! Down here!

A Young Doctor’s Notebook, the upcoming Sky Arts four-part miniseries set to launch on December 6, is based on the novel by Mikhail Bulgakov–and no, it’s not about a romance between a young wizard and a handsome ad man. The show tells the story of a middle-aged doctor reflecting on the time he spent working as a young medic during World War I. Radcliffe plays the younger doctor, and Hamm the elder.

While the two actors may not be close enough to share a romantic bath, they’ve certainly been singing each other’s praises as their project’s launch date nears. “He’s one of the best”, Radcliffe said of Hamm. “He is really funny and incredibly personable. The thing I haven’t heard people say is he is also one of the best technical actors”. Meanwhile, Hamm called Radcliffe his “comrade in arms.”

Radcliffe also addressed the bath scene depicted above, saying, “It was great, because you know you are the envy of every woman ever”. While that may be true, we hate to see Radcliffe selling himself short — we’re pretty sure there are plenty of Harry Potter fans who wouldn’t mind helping him wash behind his ears.

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