magazine editors - PRNewser

Let Your Client Speak to Delicious Living

Guest — Tue, 04 Jun 2013 14:24:22 +0000

Founded in 1985, Delicious Living bills itself as the editorial companion for natural food shoppers, but you won’t find it on most magazine racks. Issues are bought and then distributed, generally free of charge, by participating natural product stores. “The founder [Doug Greene] was a real visionary,” said editor-in-chief Elisa Bosley. “He didn’t think people should have to pay for this. It’s totally educational, and that’s what they’ve stuck with this whole time.”

The mag provides online opportunities for publicist pitches, given that the client has expert knowledge on either a particular health field or product. As always, make sure to do your homework before you pitch — that means familiarizing yourself with the pub and tailoring your idea accordingly.

For pitching etiquette and editors’ contact info, read How To Pitch: Delicious Living.

– Sherry Yuan

The full version of this article is exclusively available to Mediabistro AvantGuild subscribers. If you’re not a member yet, register now for as little as $55 a year for access to hundreds of articles like this one, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses.

New Career Opportunities Daily: The best jobs in media.

JET EIC to Publicists: ‘It’s about how you pitch’

Mona Zhang — Thu, 30 May 2013 13:01:02 +0000

Launched in 1951 as the authority on breaking information in the black community, JET has a loyal readership of over 7 million and covers everything from sports and politics to lifestyle and fashion. All sections are open to PR pitches; just make sure you study the pub and are familiar with the tone and the types of stories that the magazine covers.

“It’s a full-service publication. Pitch your clients. Pitch your products. It’s about how you pitch. There’s nothing that we’re not covering right now,” said editor-in-chief Mitzi Miller. Content has always covered an array of topics, but it’s just a matter of making sure you’re pitching to the right person and that the pitch is customized. A blanketed, mass-mailed pitch without a specific feel for the magazine’s audience or style is guaranteed to get ignored.

For more details and a list of editors’ contact info, read How To Pitch: JET.

New Career Opportunities Daily: The best jobs in media.

Pitch Your Food Clients to Every Day With Rachael Ray

Mona Zhang — Thu, 23 May 2013 10:40:58 +0000

Ever since Rachael Ray first hit the culinary scene as Food Network’s pint-sized, quick-cooking aficionado, women have been tuning in by the millions and clamoring to whip up their own 30-minute meals. Now Ray is a certified brand, with a slew of extensions, including cookbooks, a daytime talk show, a line of premium dog food and, of course, her lifestyle magazine, Every Day With Rachael Ray.

The mag accepts publicist pitches, a good thing for PR pros looking to reach its 1.7 million-plus circulation. Just make sure you familiarize yourself with the pub first — everything from products to celebrities featured in the mag must fit a certain mold.

For pitching etiquette and editors’ contact info, read How To Pitch: Every Day With Rachael Ray.
The full version of this article is exclusively available to Mediabistro AvantGuild subscribers. If you’re not a member yet, register now for as little as $55 a year for access to hundreds of articles like this one, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses.

New Career Opportunities Daily: The best jobs in media.

Pitch Your Environmentally-Savvy Clients to Audubon

Mona Zhang — Thu, 16 May 2013 10:12:41 +0000

Audubon, one of the oldest continuously published magazines in the country, has been harvesting some of the best earth-minded writing for more than a century. The pub appeals to the well educated, politically active nature lover.

Though the mag is the only pure nature magazine on the market, EIC David Seideman admits that the publication aspires to the reach and commercial success of National Geographic, while still maintaining its commitment to the thought-provoking, long-form type journalism of The Atlantic and The New Yorker.

And, lucky for publicists, editors are more than open to featuring your clients as long as they fit the pub’s nature-loving mission. Get the details on who and what to pitch in How To Pitch: Audubon.

New Career Opportunities Daily: The best jobs in media.

Get Your Travel Clients on Board with Mariner

Guest — Thu, 18 Apr 2013 11:04:58 +0000

Although the primary goal of Mariner is help generate buzz for Holland America Line cruises, the magazine also aims to provide material on par with other consumer travel publications.

“Mariner engages Holland America Line’s premium and returning passengers with a mix of cruise line service information, alongside literate travel narrative, world-class photography and high-level design and production,” said editor-in-chief Chuck Thompson.

And, lucky for you, the magazine is open to pitches from any publicist involved with tourist hot spots, as well as those with celebrity clients that have a strong connection to certain locales. For the whole story, including editors’ contact info, read How To Pitch: Mariner.

– Nicholas Braun

New Career Opportunities Daily: The best jobs in media.

Pitch Your Travel and Auto Clients to Journey

Guest — Tue, 16 Apr 2013 14:01:53 +0000

Journey is AAA’s bimonthly magazine that covers travel destinations both between states and internationally in a manner that appeals to residents of Washington and other Northwestern states. “We’re more of an experiential market than a luxury, high-end shopping audience,” explained editor-in-chief Rob Bhatt.

He also stressed that his team is interested in travel-related PR pitches, especially about local destinations reachable by car, as well as chefs, restaurants and resorts in the Northwest. But, as always, publicists must show familiarity with the publication’s reader base. “There are certain angles that make sense for a Northwestern audience and others that don’t.”

Get more details on PR pitching do’s and don’ts, plus contact info for all editors accepting pitches in How To Pitch: Journey.

The full version of this article is exclusively available to Mediabistro AvantGuild subscribers. If you’re not a member yet, register now for as little as $55 a year for access to over 150 ”How To Pitch” articles, hundreds of articles on journalism and media jobs, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses.

New Career Opportunities Daily: The best jobs in media.

Pitch Your Small Business Clients to Inc.

Guest — Tue, 02 Apr 2013 13:33:30 +0000

Editors at Inc., a monthly publication tailored to the entrepreneurial community, are currently accepting publicist pitches for all sections. ”We are a magazine about people who are incredibly passionate and have the will to start a business from scratch,” managing editor Alexandra Brez told Mediabistro.

But hold off on those mass email blasts. Brez stressed that Inc. ins’t looking for generic press releases. Instead, editors want compelling subjects relevant to their target audience as opposed to general success stories. She added, “Short is good. Specific to Inc. is better.”

Get more details plus contact info for editors accepting PR pitches in How to Pitch: Inc. [Mediabistro AvantGuild subscription required]

– Nicholas Braun

New Career Opportunities Daily: The best jobs in media.

How to Pitch Your Clients to O Magazine

Mona Zhang — Thu, 21 Mar 2013 14:45:05 +0000

The queen of media’s eponymous mag boasts 14 million readers and has numerous accolades to its credit. After launching in 2000 through a partnership with Hearst, the pub has earned a dozen ASME nods and has become the go-to resource encouraging “confident, intelligent women to reach for their dreams and make choices that will lead to happier and more fulfilling lives.”

We’ve said it before with other mags, and, it remains the same with O: Know thy market. Start by picking up a couple (or 10) past issues to get a feel for the magazine and the types of stories that typically run. According to the editors we spoke with, they do accept PR pitches — but they must be on target.

For editors contact info and more specifics, read How To Pitch: O, The Oprah Magazine. [Mediabistro AvantGuild subscription required]

New Career Opportunities Daily: The best jobs in media.

PR Pitches Are Always Welcome at Girls’ Life

Mona Zhang — Thu, 21 Feb 2013 12:46:09 +0000

When EIC and publisher of Girls’ Life Karen Bokram was working for Seventeen, she approached her boss to suggest that the magazine add a section for younger teens. Many girls younger than the pub’s targeted audience wrote in, but the EIC wasn’t into the idea. “We make magazines for advertisers, not readers,” she said.

So Bokram struck out on her own, and founded the tween mag Girl’s Life, which has been going strong for almost 20 years. Luckily for her, advertisers have realized what a potent economic force tweens are, and she has no problem getting them to work with the pub. PR pros are also welcome to pitch their clients to the magazine as long as they make sense for the pub’s audience. “Anti-aging cream — not for us,” said Bokram.

For editors’ contact info and details on the most PR-friendly sections, read How To Pitch: Girls’ Life. [Mediabistro AvantGuild subscription required]

New Career Opportunities Daily: The best jobs in media.

Pitch Your ‘Weird’ Clients to Inked

Mona Zhang — Thu, 14 Feb 2013 14:04:19 +0000

When it comes to publicist pitches, “I’m down for any subject: the weirder, the better,” says Inked editor Rocky Rakovic.

The lifestyle pub, which Rakovic describes as “the outsider’s insider,” goes beyond the world of tattoos in its coverage: fashion, booze, cars and art all find their way into the pages of the mag. “Just think of us sort of like a Maxim [except] everyone in the magazine has tattoos, so it’s like Maxim plus tattoos, minus the articles that they do [on] the very ‘clean’ men’s lifestyle,” he said.

For more details and editors’ contact info, read How To Pitch: Inked. [Mediabistro AvantGuild subscription required]

New Career Opportunities Daily: The best jobs in media.

Pitch Products to Running Times

Mona Zhang — Tue, 12 Feb 2013 11:38:11 +0000

For years, Running Times‘ closest competition was Runner’s World, another book that covers the world of runners with industry trends and service pieces. However, Running Times sets itself apart by being the go-to resource for more experienced athletes.

“We’re like taking the senior-level course rather than Running 101,” said editor-in-chief Jonathan Beverly.

The section of the book that is most ripe for PR pitches is “Gear and Trail.” Think your product or client would fit well there?

Get advice for PR pitching, plus a full list of editors’ contact info in How To Pitch: Running Times. [Mediabistro AvantGuild subscription required]

New Career Opportunities Daily: The best jobs in media.

How to Get Your Clients Featured in New York

Mona Zhang — Tue, 05 Feb 2013 14:34:51 +0000

Ever since it started out as an insert in the New York Herald-Tribune, New York magazine has made a name for itself as the trusted confidante of the city’s most knowing readers.

And editorial director Jared Hohlt has some great advice if you’re looking to pitch your clients to the pub. “Publicists should note that we are not restricted to ‘New York area-only’ profiles,” he explained. “If we are doing a profile of someone, we do want to make sure that our competitors aren’t doing the same sort of piece at the same time, but that kind of goes without saying.”

Get more details and editors’ contact info in How To Pitch: New York. [Mediabistro AvantGuild subscription required]

New Career Opportunities Daily: The best jobs in media.

Pitch Fashion and Beauty Clients to Marie Claire

Mona Zhang — Thu, 31 Jan 2013 13:01:48 +0000

With a total readership of 3.8 million, Marie Claire offers a compelling and unpredictable mix of articles underscored with wit and attitude. Its readers are as passionate about human rights around the world as they are about the latest fashion trends to hit the runway, so there are many clients a PR pro could pitch to the mag.

Of course, fashion and beauty pitches are welcome, but publicists can also pitch stories about politics, women in the news and human rights. When pitching, keep in mind that the magazine plans issues several months in advance, so when it’s winter, think spring!

For more details and editors’ contact info, read How To Pitch: Marie Claire. [Mediabistro AvantGuild subscription required]

New Career Opportunities Daily: The best jobs in media.

Pitch Wedding and Travel Clients to Destination

Mona Zhang — Thu, 17 Jan 2013 12:01:10 +0000

In recent years, the market for destination weddings has grown to over 25 percent of the wedding market, and Destination Weddings & Honeymoons grew along with it. The mission of the pub is to give readers help with planning and ideas “to get through the experience with minimum stress and maximum joy,” said editor-in-chief Susan Moynihan.

PR pros can pitch everything from destinations and hotels to the invitations and flowers for the big day, as long as it relates to a destination wedding. “We rarely cover a venue, hotel or destination without a staff member or freelancer visiting,” said Moynihan. “That said, we are always interested in newsworthy nuggets, such as hotel openings, hotel renovations, hotel additions, new packages, new hotel brands/concepts, real weddings, news within a destination (easier marriage requirements, new independent wedding sites). Product pitches are also very helpful for our FOB departments.”

For editors’ contact info, read How To Pitch: Destination Weddings & Honeymoons. [subscription required]

New Career Opportunities Daily: The best jobs in media.

Pitch Your Beauty Clients to Z-Life

Mona Zhang — Fri, 11 Jan 2013 14:57:37 +0000

Z-Life Magazine is the go-to pub for Zumba devotees. With an estimated 12 million people around the world who are enthusiasts of the program, Zumba Fitness started publishing the mag in 2010. Since then, the pub has established itself as an edgy health/beauty/fitness resource for women. You won’t see Z-Life publishing stories that you would find in a traditional health/fitness mag. Instead, readers are interested in bucking the status quo.

Z-Life EIC Andrea Carneiro welcomes PR pitches for fun, edgy products that are unique, or are connected to a celebrity trend. “Our readers are very into beauty and trends,” she said. “They’re definitely not girls that roll out of bed and go to the gym. They always look great.”

For editors’ contact info, read How To Pitch: Z-Life Magazine. [Mediabistro AvantGuild subscription required]

New Career Opportunities Daily: The best jobs in media.