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Posts Tagged ‘magazine editors’

Pitch Kid-friendly Products to Parenting

Since 1987, Parenting has offered up “everything that matters to moms.” In 2009, the pub split into two titles: Parenting Early Years and Parenting School Years, and the mags got a redesign in 2011.

“Both editions of Parenting strive to be more modern, introducing pop culture trends and news that moms today are interested in,” said executive editor Stephanie Wood.

Editors are interested in giveaways that are relevant to moms and children ages 12 and under. Parenting Early Years covers the 5-year-old and under set, while Parenting School Years caters to the moms of 5-12 year olds. PR pros are advised to send a pitch at least four to six months before the “on sale” dates.

For more advice and editors’ contact info, read How To Pitch: Parenting Early Years and Parenting School Years. [Mediabistro AvantGuild subscription required]

Get Your Client in the Feminist Pages of Ms.

Though Ms. has had numerous changes in ownership, the mag still stays true to its mission to “inform, inspire and empower” women. Founded in 1971, the pub was the first mainstream feminist publication and continues to “put a feminist lens on politics, culture, society and global issues,” said senior editor Michele Kort.

Kort describes PR pitches as a “long shot” with the editors there — that is, unless you have the perfect client to pitch. One example of this is a a film or DVD that was made by a woman or has feminist content. “Know the magazine before you pitch us,” said Kort. “I find that most of the pitches we get are not for Ms. magazine.”

For editors’ contact info and details on which sections to target your pitch to, read How To Pitch: Ms. [Mediabistro AvantGuild subscription required]

Pitch Your Fashion and Beauty Clients to Loop21

Launched in 2009, Loop21 covers all the latest happenings from Capitol Hill to Hollywood — and they want readers to get in on the action. The site is all about going beyond providing info: “We want people to respond. So, whether it’s through some form of social media or on the website, we wanted it to be like we’re having a dialogue about issues that are important to our community,” said Lisa Armstrong, the site’s new EIC.

Armstrong is looking to expand fashion and beauty coverage, so publicists are welcome to pitch products. She also wants the scoop on new books and movies, but keep in mind that Loop21 is aimed towards smart, urban professionals.

For more info on what to pitch and editors’ contact info, read How To Pitch: Loop21. [subscription required]

Pitch Your Clients to The Intelligent Optimist

Most sections of this positive pub are open for PR pitches, including features and book excerpts. Formerly known as Ode, The Intelligent Optimist boasts an international readership that is passionate about innovative technology, sustainability, health and spirituality, nutrition and personal growth.

For starters, publicists can pitch their clients for “Intelligent Optimist,” which focuses on individuals who know or are inspired by someone who fits the moniker, and “Possibilities,” which is devoted to innovative news, such as organic fast food chains or new ways to produce plastic.

Get editors’ contact info and more advice on what to pitch in How To Pitch: The Intelligent Optimist. [subscription required]

Pitch Big Apple Clients to Manhattan

Though the upscale lifestyle mag has struggled to find its footing after launching in the thick of the economic crisis, “It’s now starting to hit its stride with the affluent New Yorker who has a wide range of interests,” said editor-in-chief Cristina Cuomo.

Unlike other city magazines, Manhattan is more like a national book with local flavor, as some of the features are re-purposed for each of Modern Luxury’s publications. Other than that, all of Manhattan‘s coverage is specific to New York City, highlighting the best in restaurants, nightlife, Broadway and everything in between.

Find out which sections are most open to publicist pitches in How To Pitch: Manhattan. [subscription required]

Pitch Food and Travel Clients to Wine Enthusiast

One of the world’s most respected and quoted publications in the field, Wine Enthusiast stays true to its mission “to educate and entertain readers in the most accessible and user-friendly way, as part of an active, upscale and fulfilling lifestyle.”

And the book is wide open to pitches from those who represent products and people in the wine, food and travel fields. Recent successful pitches by PR pros include chef profiles, recipes and products for the holiday gift guide.

For more details on pitching and editors’ contact info, read How To Pitch: Wine Enthusiast. [subscription required]

Pitch Beantown Clients to The Improper Bostonian

The Improper Bostonian is the go-to mag for Beantown’s influencers: the well-educated, affluent 20-40 set. With an emphasis on the city’s latest trends and happenings, the mag’s irreverent tone and playful approach — suggested in the publication’s title — to all things Boston set it apart from the competition.

Publicists are welcome to pitch everything from restaurants to fashion and style products, as long as they have a local application. Editors don’t want to hear about national trends or anything that can’t be found in Boston stores. It also doesn’t hurt to include some multimedia.

For editors’ contact info and more details, read How To Pitch: The Improper Bostonian. [subscription required]

Pitch Food and Retail Clients to Charlotte

Charlotte is the North Carolina city’s largest magazine, and the only pub about the metropolis itself. The most important characteristic of its readers is that they take an active interest in the city. And, while there are other niche competitors, editor and associate publisher Richard Thurmond said Charlotte is unique in its depth and breadth of coverage. “We focus on how to make this city a better place. It’s a manner of service,” he said.

Editors at the pub are open to PR pitches and love when publicists can deliver an inside scoop. “We want to know about new store and restaurant openings before everyone else does,” said senior editor Aleigh Acerni. Other pitches related to the community are also welcome.

For editors’ contact info, read How To Pitch: Charlotte. [subscription required]

Pitch your Health and Fitness Clients to Triathlete

As the oldest and largest mag in the U.S. that covers the sport, Triathlete has very few competitors. With bylines that boast some of the best and most well-known coaches and columnists in the triathlon world, newbies and seasoned triathletes all turn to the pub for tips and inspiration.

The mag is open to PR pitches that are in any way athletic- or triathlon-related. “Gear and tech items are probably the best way to go, as we do gear review in all parts of the magazine under a variety of different names,” said managing editor Adam Elder. “Profiles, celebrity, travel, exciting getaways that discuss the training situation there, or anything with an athletic angle is also great.”

Get editors’ contact info in How To Pitch: Triathlete. [subscription required]

Pitch Early to Get Your Clients in Midwest Living

Midwest Living knows many publicists on a first name basis and accepts pitches for travel, home, garden and food. But, warns EIC Greg Philby, “Many publicists pitch too late: The season is over before we hear from them. The best pitches are those far enough in advance that we can react to them if needed and that we perceive have a specific Midwest hook.”

Travel folks, take note: It’s the category where editors nourish the strongest two-way relationships with PR pros. “We often contact them while researching stories,” said executive editor Trevor Meers. “And, in the best cases, we truly sense that when we ask, ‘Where’s the best burger in town?’ they’re giving us a straight answer, not just the ‘approved’ answer.”

Get more details and contact info for editors in How To Pitch: Midwest Living. [subscription required]

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