The revered Saturday Evening Post has been around for nearly 300 years, and is still going strong. This general interest pub features a variety of topics, including travel, art, fitness, health and more.
The subjects covered and the pub’s key demographic (40-plus and well educated) are perfect for you PR pros hoping to score your client a spot in a coveted mag. Just be sure you’ve done your research prior to your pitch:
Located in the Post‘s front-of-book, the “Post Its” section is a gathering of various short, newsy pieces that are prime for PR pitches. Specifically, editors are looking for American-made products for the “Made in the USA” column (“We’re interested in products that are beautiful… and also represent something that we are proud is made in the United States,” said editor-in-chief Steve Slon) and fitness trainers for the regular “5 Minute Fitness” tip.
To hear more details on how to get your clients in the mag, including editors’ contact info, read: How To Pitch: The Saturday Evening Post.
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