AgencySpy LostRemote TVNewser TVSpy FishbowlNY FishbowlDC GalleyCat SocialTimes

Posts Tagged ‘Makovsky’

STUDY: Social Media Is Winning PR War for Anti-Fracking Groups

Signs protesting the process of hydraulic fracturing, also known as fracking, are seen near the town of Calicoon Center, New YorkWe’ve written frequently about the PR war over hydraulic fracturing or “fracking” — anti-fracking and environmental groups VS. the energy companies that have adopted the controversial practice. Now, a recent study by Makovsky suggests that while both sides may be impassioned and dedicated to winning the debate, the war is being fought on two different battle grounds, and the side utilizing social media appears to be the side that’s winning.

The survey revealed that 57% of U.S. consumers believe that fracking is one of the three most important environmental issues today. Furthermore, 65% of respondents (71% in fracking cities) say they hear about the issue at least weekly, and 77% say they hear about it primarily from internet news sites and social media.

Now here’s the kicker: the study also found that the vast majority of social media mentions of the subject are coming from anti-fracking activists and groups. In fact, of the 1.3 million Twitter mentions of fracking from January through July 2014, anti-fracking activists generated 2000% more impressions than groups supportive of the practice. Let us spell that out again… two-thousand percent! Read more

Mediabistro Course

Presentations: From Planning to Design

Presenations: From Planning to DesignLearn how to create clear, visually compelling presentations! Starting December 1, you'll learn how to plan and design your presentation, understand your audience, choose which presentation software to use, and tailor your narrative to meet your audience's needs. Register now!

Makovsky Study: Reputation Problems Continue to Plague Wall Street

shutterstock_156562427

The latest Wall Street Reputation study from Makovsky Integrated Communications is in, and its results won’t surprise many.

In short, the financial industry still suffers from the effects of the 2008 financial crisis–and 81% of communications executives at Wall Street firms believe that this fact continues to damage businesses’ reputations as well as their bottom lines.

This isn’t just about political populism, either: it affects shareholder perceptions.

Read more

Roll Call: Rubenstein PR, Makovsky and McMurry/TMG

Kelly Ferraro has joined New York’s Rubenstein Public Relations as Vice President. Ferraro, who has more than a decade of experience in the PR, financial services, and corporate comms fields, comes to the Rubenstein from “a boutique financial services and financial technology communications firm” that goes unnamed in the release; she also previously served as VP Guggenheim Securities, where she planned high-level events connecting investors to those at Guggenheim and other industry influencers. She will handle media relations for various RPR clients (among other responsibilities). (Release)

Makovsky has appointed Ross Sutherland as executive vice president and digital branding practice leader. Sutherland’s career spans more than 20 years with Ogilvy & Mather working in six countries. As creative director at Ogilvy, Ross managed campaigns such as Rolex, Chubb and Fiat and was elected to David Ogilvy’s esteemed Global Creative Council. His extensive global experience culminated in management responsibility of Creative leadership for the entire South East region worldwide. Prior to his time with Ogilvy, Ross spent seven years as executive creative rirector with Young & Rubicam. At Y&R, Ross was responsible for managing all the creative groups for clients such as Sony, AT&T, Dupont, Chevron, The NFL, 7UP, Bronx Zoo, Jaguar, Andersen Consulting and Star Alliance. (Release)

McMURRY/TMG has named Erica Pyatt director of Business Development, Associations. Pyatt brings with her 10 years of business development and communications management experience, along with a deep understanding of the association community. Pyatt was most recently associate publisher, Finance, at GOVERNING Media, where she oversaw business development strategy for financial services, consulting firms and associations. Additionally, Pyatt served as a liaison to the editorial and events teams working on finance-related content. At McMURRY/TMG, Pyatt will focus on developing a strategy for targeting the association category and bringing in new association clients. She plans to provide the associations industry with content marketing resources and learning. (Release)

Healthcare Not Yet Mobile: PCs Still Dominate the Market

For all the talk of smartphones and tablets, you’d think every American plugs into an iPad after work each day and that millions of PCs currently sit in the corners of our homes gathering dust. Yet a recent survey conducted by Makovsky reveals that most Americans will stick with Old Reliable when it comes to their most significant expenditures: healthcare.

Despite the vast technological advances driving the evolution of healthcare around the world, healthcare communications remains a very traditional field. The message to PR pros operating in the industry is clear: Most patients prefer old-school human interactions—and tech tools will not necessarily win the day.

We have no doubt that, at some point in the relatively near future, medical research conducted via smartphone will be so easy and common that everyone from your little brother to your grandmother will wonder why they didn’t start doing it sooner. But the Americans who spend the most money on healthcare aren’t quite ready to make that leap just yet.

Here are some of the survey’s key findings: Read more