Posts Tagged ‘Man Made Music’
Cohn & Wolfe announced the appointment of two senior digital executives in newly created roles to bolster the agency’s offerings in integrated and paid media and digital health: Ethan Kraus, vice president of Paid and Integrated Media, and Vicky Lewko, SVP, head of Digital Health. Ethan Kraus is responsible for leading the development of integrated paid media strategies for clients across digital and social media. He brings a decade of experience creating paid media programs for leading global brands including Samsung, eBay, Virgin Mobile, SC Johnson and Walgreens. Previously, Kraus was the director of Integrated Marketing at The Economist, where he developed cross-platform programs featuring custom content for blue chip advertisers. Vicky Lewko is charged with growing the agency’s digital business by integrating digital programming into new and existing healthcare accounts. Vicky comes from W2O with 12 years of experience developing digital and social strategies for leading healthcare and corporate brands. She will be part of Cohn & Wolfe’s healthcare team, which like other Cohn & Wolfe practices, has embedded digital talent to ensure seamless, integrated digital work. (Release)
Man Made Music, a music company specializing in Sonic Branding, has expanded its Creative and Brand Partnership Departments with the promotion of Dan Venne to vice president, supervising producer and the hiring of Kristy Zeigler as manager of Brand Partnerships & Music Strategy. Venne’s extensive background in the music industry includes years of brand and entertainment experience, a Masters degree from NYU in Jazz Performance and lead guitarist of the band Cougar (which has toured both internationally and stateside, while releasing critically-praised albums on the Ninja Tune label). With the combined strength of his experiences, Venne has developed into a strong creative leader who successfully drives major Sonic Strategy projects. On the brand partnership front, Zeigler joined the Man Made Music team to work alongside Allison Meiresonne, president of Brand Partnerships. Zeigler also reports to Man Made Music Founder Joel Beckerman in regard to Music Supervision and music business relationships. In her new role, Zeigler will help evangelize Man Made Music, its vision, and its approach to telling great stories with music and sound in the entertainment space. (Release) Read more
Edelman announced that Kathryn Kranhold will join the group as executive vice president in the Los Angeles office, effective March 1. In her new role, Kranhold will drive reputation and crisis management and financial and investor relations, reporting directly to general manager James Williams. Most recently, Kranhold consulted with Brunswick Group, advising and managing crisis, litigation and corporate reputation programs. Prior to that, she was senior vice president of corporate communications at Walt Disney Company, where she worked closely with the investor relations and legal teams to develop effective communications strategies. (Release)
Meredith Corporation announced today that Stan Pavlovsky has been named SVP, Meredith National Media Group and president of Allrecipes.com, the world’s No. 1 digital food brand. Pavlovsky will replace Lisa Sharples , who is leaving Allrecipes.com at the end of March to pursue personal interests. Pavlovsky will be responsible for leading Allrecipes.com’s marketing, business and international development, as well as working with Meredith’s other key business units to enhance and maximize the brand’s leading position in the marketplace. He had been VP of ecommerce at Drugstore.com. (Release)
RLM Finsbury, a global strategic communications and advisory agency, announced that Scott Hoeflich has joined the firm as senior vice president. Hoeflich, who formerly served as chief of staff and communications director for the late Senator Arlen Specter, will work from the firm’s Washington, D.C. office on strategic communications and public affairs with partners Eric Pave, a longtime public policy strategist, and former New York Times journalist Stephen Labaton. (Release)
“Sonic branding” sounds like a complex concept, and it is a relatively unexplored aspect of the PR/marketing world–but it surrounds us every day. Think about sounds or jingles that you associate with brands: surely you’re familiar with this one or this one or this one. You might even remember this one.
That’s sonic branding in action.
The power of music and sound transcends language, culture and all things visual, which makes sonic branding a huge part of the promotional game for many companies. For example, anyone anywhere in the world can hear the simple tune “I’m Lovin’ It” and instantly think of McDonald’s (in fact, Justin Timberlake wrote a track around the original five-note jingle). The process of “distilling a multimillion dollar brand into a few seconds of sound” can be long and challenging, but it pays off–sonic branding signatures can be more recognizable than company logos or spokespeople.
How can sound help an established company rebrand itself? Here’s a great case study: Univision, one of the biggest names in Spanish-language news and entertainment, recently chose Man Made Music as its sonic branding agency of record in an attempt to establish a fresh image. Here’s the final product, a reworking of the network logo spot: