Hispanicize 2012 is getting started today in Miami with sessions like “Blogging 101 (en español)” and “Is Your Brand Ready to Engage Latinos Online?” on tap. Besides all the social media business talk, there are also a few fun happenings, like the closing night screening of Scarface on Friday. The screening is part of the National Latino Film Showcase that Hispanicize introduced this year.
Influenced by SXSW, Manny Ruiz, the chairman of the event along with the co-founder of Latina Mom Bloggers and Hispanic PR Blog, told NBCLatino that there are three times the number of brands involved this year versus last year. And the event is attracting a who’s who of influential Latinos in the social media space.
“We plan to kick this event to another level and make it a place to catapult careers,” said Ruiz. NBCLatino is a sponsor of the event.
There’s also news coming out of Hispanicize 2012: Critical Mention has announced that it has added a number of new Spanish-language stations to its platform.