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Posts Tagged ‘Marc Jacobs’

Marc Jacobs Chooses ‘Real People’ from Instagram for His Latest Campaign

marc jacobs real peopleAnother brand is doing the whole “real models” thing, and this time it’s going high-end.

Marc Jacobs put out a call in April for fans and models to submit their names via Instagram to be considered for the upcoming campaign. According to The Daily Beast, 70,000 people responded and a new hashtag, #CastMeMarc, was born. After some deliberation, nine people were chosen to appear in the Fall/Winter 2014 campaign, which will make its debut in Teen Vogue.

Jacobs says he was looking to tap into “youth and energy” by going the social media route. The Beast has another take: “It was a well-played PR stunt; Jacobs accumulated plenty of free press for—let’s be honest—finding pretty people on the Internet.

“And the media ate it up, praising the campaign’s diversity and selection of ‘real people’ (apparently paid models aren’t actually human). It’s unclear whether these very real and authentic people are being paid as much (if at all) as previous faces of Marc by Marc campaigns—which includes unreal people like M.I.A. and Dakota Fanning—though we can assume that they are being compensated mostly in flattery and social cache,” the article continues.

So lots of different kinds of free publicity here. But we’re going to fall back on our previous question: How much more of this “real people” stuff will people go for?

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Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!

Marc Jacobs Wants to Save Miley Cyrus from Herself

Or at least that’s what we (and the Financial Times, registration req’d) gathered from his latest ad campaign.

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She’s 50% more emo now, see? She even wears her sunglasses at night so she can hide her red eyes. Jazzy!

FT thinks this move amounts to “strategy at the highest level” and that it might be a win for both parties since “fashion loves a high/low moment” and Miley’s itching for a little redemption among the well-heeled crowd. It worked out well for Posh Spice, but how many image makeovers can one former teenybopper have?

We doubt Marc has Miley’s best interests in mind. In fact, we have photographic evidence that he values self-promotion above all other things…

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Which Beauty Brands Have the Best Breast Cancer Awareness Month Campaigns?

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October is Breast Cancer Awareness Month, and while the NFL might not be as generous as we’d hope in donating to related causes, some beauty brands are. We’ve gathered a few dedicated companies listed by different publications to see which ones are going above and beyond on the breast cancer PR front.

The New York Times lists:

Lucille Roberts adds a few more:

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Marc Jacobs Designs Diet Coke Cans Now

Last week we criticized the recent trend in which big-name brands hire seemingly random celebrities as “creative directors”. While we still don’t understand exactly how Justin Timberlake will help “… define Bud Light Platinum’s identity in the lifestyle space”, another big brand unveiled some honest-to-God physical products designed by its new “creative director” today. Infamous fashion designer Marc Jacobs created these Diet Coke cans as part of the company’s latest rebranding campaign, called “Sparkling Together for 30 Years.”Marc Jacobs Diet Coke cans

Diet Coke certainly picked the right time to show its new face to the public: yesterday Jacobs marked the end of New York’s Mercedes-Benz Fashion Week with the debut of his new collection. This small reveal indicates that, for Coke, “creative director” does not mean “celebrity who had some time on his hands and will now show up at public events to hawk our products.”

What’s next for this creative partnership? We’re not sure–Jacobs has already gone topless in “pin-up style” ads for the brand, but there’s been no word on whether the “three bottles and three ad campaigns” to follow will include any of his trademark models or ridiculous outfits.

Most importantly, Taylor Swift is nowhere to be seen.

Four Ways Fashion Brands Are Using Video

Fashion brands are drawn to video like a moth to a flame. As it should, given the inherently visual nature of clothes, makeup, and accessories. We’ve ID’d four general reasons labels go for video promos.

Fashion as Art

Ben Kingsley and Helena Bonham-Carter, both known as cinematic risk-takers, star in the latest Prada clip, directed by Roman Polanski called “A Therapy.” The only overt mention of the Prada name is the lingering shot of the inside of Bonham-Carter’s shoe. Otherwise, it’s a kooky, funny vignette that comes out of nowhere and ends in the same place. Also, Helena Bonham-Carter should say, “I love my daddy” just like she does here in every movie she makes. [via Adweek]

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Style Network Beefs Up Campaign for Skin Cancer Awareness Month

In honor of Skin Cancer Awareness Month, the Style Network has expanded its year-round “Fight With Style” campaign to raise awareness about the disease. There’s a new PSA (above), additional online information, partnerships with a number of organizations (there’s an event on May 11 with the SHADE Foundation in Washington D.C.), and the release of data from its poll of 1,000 women ages 18 to 54 year old, conducted with polling company company TM, inc./WomanTrend.

According to the poll, 48 percent of respondents have never been to a dermatologist; the same percentage were surprised to learn that there are more cases of skin cancer diagnosed than breast, prostate, lung ,and colon cancers combined; and only one in five use sunscreen daily.

We reported on Marc Jacobs‘ t-shirt design featuring Victoria’s Secret  model Marisa Miller to raise awareness about skin cancer back in December. Separately, we’re curious about why skin cancer campaigns seem to focus more heavily on women.

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Consumers Seeking Uniform Messaging Across Industries

An outfit from the Marc Jacobs 2011 resort collection. What size would you wear? Photo: Courtesy of Marc Jacobs

New green guidelines are on the way. As we reported back in October, the Federal Trade Commission is in the process of revising the “Green Guides,” which set the standard on eco-friendly and sustainable messaging that brands can use to promote their wares. Today, USA Today reports that new standards are coming on May 10. Any product carrying the Energy Star logo will soon have to be tested by a third-party to guarantee its energy claims.

The goal is to clarify and strengthen various sustainability terms commonly found in the marketplace. “Customers and retailers have gotten frustrated,” said Scot Case, who works with products testing company UL Environment.

Speaking with a uniform message isn’t just important to individual brands and organizations. Industries also need to use language that clearly communicates to consumers what they’re buying into and what issues buyers should be aware of.

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Victoria’s Secret Model Wears Even Less for Skin Cancer Awareness Campaign

Victoria’s Secret model Marisa Miller has partnered with fashion designer Marc Jacobs for this year’s ‘Protect the Skin Your In” campaign t-shirt.

Jacobs launched the initiative in 2006 to raise awareness about skin cancer. The t-shirts are sold at Marc Jacobs’ boutiques with proceeds benefiting the NYU Cancer Institute and its melanoma research. Past t-shirts have featured Heidi Klum and Victoria Beckham, among others, the New York Post says. You can also find the campaign on Facebook.