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Posts Tagged ‘March Madness’

The Price for Ad Spots at Sporting Events Is Too Damn High! Is This a PR Opportunity?

march madness tweetEach year, many (many, many) stories are written about the skyrocketing prices for advertising during the Super Bowl, March Madness, World Series, on a NASCAR hot rod and on and on the list goes. As valuable as these captive audiences are, it looks like the folks selling this ad space may be taking the price tags a bit too far. Marketers “warn a ‘day of reckoning’ is coming when Madison Avenue will just say ‘No’ to hyper-expensive sports programming.” Oh snap.

Panelists speaking at the 2014 IMG World Congress of Sports caution that the high costs for running an ad during these events is eating away at more and more of their budgets. As a result, marketers are seriously considering finding other, more economical ways to reach audiences. Seriously. They’re not even joking!

That’s where you come in, public relations.

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Mediabistro Course

Brand Writing

Brand WritingStarting November 5, learn how to expand your brand with strategic marketing copy! Taught by an award-winning content creator, Julian Mitchell will give you the tools to create powerful, seamless messages across multiple platforms and help you to determine the most effective ways to communicate with your customer. Register now!

Tech Giving Workers More Options For Keeping Up With the Madness

Now that all 67 NCAA basketball games will be live streamed and available on computers, iPhones, iPads, and some Android phones for $3.99, the next logical question is: How are you going to watch your least favorite team get the stuffing beat out of it while you’re at work?

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Bracket Madness: 5 Others to Play This March

Leave it to the PR people at Challenger, Gray and Christmas to throw a wet blanket over our workplace fun.  According to the employment outplacement firm, we’re going to spend a hell of a lot of time online at work this month, hogging bandwidth, cheering, crying, and finally setting fire to our March Madness Bracket printouts.  But what of the other things that need to be promoted in a winner-take-all format?

We’ve assembled five other brackets for your consideration, three of broad appeal and two of local interest to show the varying ways we can heap adoration or scorn on the things we follow.  Pencils ready?

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