Dave Armon, friend of the site and president of monitoring software provider Critical Mention for the past three years, is now president and CEO at Brand.com, a maker of content marketing software for both brands and publishers. President and founder Michael Zammuto is heading back into the startup space with a company called Cloud Commerce. Armon will focus on growing the company, whose offering he described to PR Week as “paid earned,” adding that “nothing like that exists today.” O’Dwyer’s notes that the company is in the process of unveiling a service “allowing brands and PR firms to commission reporter-written articles.” Armon is a reporter turned executive who spent more than two decades in various roles at PR Newswire earlier in his career, rising from bureau manager to COO. (We just hope he continues to leave the occasional comment on this blog.)
Waggener Edstrom announced the hire of two new executives in an expansion of its tech and digital teams. Emily Benning joins the team in Seattle as director of social and digital strategies; she will oversee North America account teams and clients while helping to drive “internal digital education initiatives.” Benning previously spent more than eight years at digital agency Razorfish, where she served as account manager and, most recently, associate director of advertising services. She will report to VP of social/digital strategies Matt Haynes. Marisa Hagerman joins the agency as a digital account director in its San Francisco office. Hagerman, who spent several years working in accounts at Allison+Partners and most recently served as PR principal at IT provider EMC, will report to SVP/GM Lisa Allen.
As reported in Capital New York yesterday, former Huffington Post PR lead Mario Ruiz is heading back to DKC PR. Ruiz, who led communications at Arianna Huffington’s venture before starting his own firm and w0rking with media outlets like Business Insider and Complex. Ruiz worked at DKC before joining HuffPo in the halcyon days of 2007, working in media relations for more than five years. In explaining the hire, DKC writes, “”Mario has developed a strong reputation in digital, which is why he’ll be a great addition to our media and tech practices.”