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Posts Tagged ‘Mark Cuban’

Web, Social Media Continue to Grow More Important For Television

Everyone knows about the upfronts, which typically give broadcasters the chance to speak with media buyers about all the ad spots they should be purchasing. However, the proliferation of digital has shined a renewed spotlight on the ”NewFront.”

NBCUniversal has announced a ton of new digital content for everything from the Golf Channel, CNBC, and The Weather Channel to Daily Candy, Today.com, and Fandango. The digital offerings have positioned a digital ad buy and the traditional broadcast ad purchase as an integrated investment. NBCU’s NewFront event (coverage here and here) had celebs in moderation and did away with screenings, but there were tons of announcements made about some of the new options available.

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Mark Cuban Clarifies His ‘Don’t Hire a PR Firm’ Comment

Entrepreneur published a 12-point list of tips for startups, courtesy of Mark Cuban, that included at number 11: “Never hire a PR firm.”

Well now you done did it Mark Cuban, because, of course, the PR industry will respond. On Forbes, Flatiron Communications’ exec/blogger Peter Himler (also a blogger) notes, “Trust me, Mark, many startups, especially those on the brink of losing their media virginity, will derive and be thankful for the considerable benefit a smart PR firm can bring to the mix.” In another article, Himler agrees with a couple of Cuban’s points, but shoots down a few others.

Four Corners Communication’s Drew Kerr also goes in on his blog, noting the media relations know-how that a publicist can bring, particularly when you look at the sample pitch that Cuban himself used.

“Weirdly enough, the subject line Cuban uses in his sample letter to the press — Tracking Traffic to Reduce Vacancies — looks like spam or a press release,” Kerr writes. Zing!

Cuban later clarified his comment further on his own blog, bringing up the cost to a startup of hiring a PR firm and the PR needs of a small business that’s just getting its footing. And today, the PRSAY blog has a Q&A with Cuban.

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Mark Cuban To Lebron James: ‘Two Words: Media Training’

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A member of the street walking video team at TMZ.com caught up with Dallas Mavericks owner and entrepreneur Mark Cuban last night to get his take on the Lebron James free agency sweepstakes and accompanying media frenzy.

Cuban was short with his statement. “Two words, media training,” he said, making it clear that he was not impressed by James’ one-hour performance on ESPN last night.

On the Podcast: Healthcare reform, Mark Cuban, Tiger & Fleischer

On this week’s PRNewser Podcast, we discussed healthcare reform, the media, and its surrogates with Flatiron Communications owner and The Flack blogger Peter Himler.

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Himler likes Anthony Weiner (D-NY) and Alan Grayson, (D-FL), while I like Sherrod Brown (D-OH). Himler believes Nancy Pelosi needs to adopt more of a “Hillary Clinton scowl” and lose the smile.


We also covered Mark Cuban‘s beef with his PR firm, Tiger Woods parting ways with Ari Fleischer, and the benefits of small firms and big firms.

SXSWi in Quotes

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[Gym Class Heroes and Fall Out Boy's Pete Wentz at the Ustream Party. Courtesy Nick McGlynn for mediabistro.com/RandomNightOut.com]

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We’re still digging through our notes from SXSW Interactive and wanted to present some of our favorite quotes from the event:

“Institutions fight to keep problems that serve their solution.” –Clay Shirky, Consultant/Author/Teacher

“Social media scares the sh*t out of everybody, because they’re not sure what to do with it.” –Brian Solis, Author/PR Agency Owner

“We’re like eight years into this experiment.” –Foursquare co-founder Dennis Crowley on the location-based craze.

“PR is not going to fix your customer service department.” –Frank Elasion, Senior Director, Comcast National Customer Service

“Last year was about listening, this year is about action.” –Erin Korogodsky, Senior Account Manager, Scout Labs

“Criticism of the mainstream media is misconstrued.” –Markos Moulitsas, Founder, Daily Kos

“I can’t see a future where CNN is solely the middle man.” –Lila King, Senior Producer for Interactive Storytelling and User Participation at CNN.com

“[Gawker Publisher] Nick Denton won’t keep a guy in Mexico when it’s physically dangerous to be there.” –David Carr, The New York Times

“I’ve had enough of agency life.” –Michael O’Connor Clarke, VP Marketing Communications, Freshbooks

“We have such a value on immediacy.” –Randi Zuckerberg, Marketing Director, Facebook

“I would hope the link economy would reward investigative journalism.” –Pete Cashmore, Founder, Mashable

“The Huffington Post and Google News are siphoning off ad revenue from every newspaper in the world.” –Bob Garfield, NPR Correspondent/Author

“[Online publishers] make money the more often we click. They have an economic incentive to keep us distracted.” –Nicholas Carr, Author

“I’ll be the first to admit to being a bit green as an interviewer, and entirely new to SXSW.” –Umair Haque in his first blog post since his widely criticized interview of Twitter CEO Evan Williams.

“What’s popular isn’t always what’s good.” –Pete Cashmore, Founder, Mashable

“This is the Davos of digital.” –B. Bonin Bough, Director of Digital and Social Media at PepsiCo

“If you think the internet is going to replace cable, you’re crazy.” –Mark Cuban, HDNet

“Hey, is that Ashton Kutcher?” –Everyone at every party