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Posts Tagged ‘Mark Halperin’

Revolving Door: Mark Halperin Steps in It, and More Media Changes


Mark Halperin, senior political analyst and editor-at-large for TIME, has been given a time-out of indefinite length after he said President Obama was “kind of a dick” during his presser yesterday.

The comment was made on Morning Joe, and Halperin had actually tried to warn the Morning Joe staff that he was going to say something off-color, asking if the show had prepared its “7-second delay button.” He apologized within minutes (17 to be exact) of making the comment, but the damage was already done.

TVNewser has statements from both MSNBC and Halperin. We have no words for this one.

After the jump, some of this week’s media highlights from mediabistro’s Revolving Door Newsletter.

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‘Game Change’ Author Halperin To PR: Know ‘When To Fight And When To Let Go’

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[Photo by Joseph Moran]

Reporters typically don’t like to call out public relations people for doing their job well, so when we asked “Game Change” co-author Mark Halperin which of the 2008 presidential campaigns had the best communications team, we were a bit surprised when he responded, “they were all really good” and added, “I’m not just saying that.”

PRNewser attended the New York launch event for the book last night, which reveals all of the behind the scenes action of the 2008 presidential campaign and is currently the number one best seller on Amazon.com. The event featured the two authors, TIME‘s Mark Halperin and New York‘s John Heilemann, who were interviewed by MSNBC’s Joe Scarborough.

When asked about what makes a political communications team successful, Halperin said “understanding how the media works.”

“You can’t call network news at 6:20 p.m. and say you have their lead story for the night. That has happened before,” said Halperin, when he was at ABC’s “World News Tonight.”

Also, communications people need to know “when to fight and when to let go” he said, adding that “honesty” is the most important quality to have.

RELATED: ‘Game Change’ PR Surge Continues; A Look At the PR Behind the Book Launch

‘Game Change’ PR Surge Continues

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“Game Change” doesn’t just sizzle, it’s sizzle-mean. Subtitled “Obama and the Clintons, McCain and Palin, and the race of a lifetime” the book by TIME‘s Mark Halperin and New York‘s John Heilemann is running the table with a roll-out of very damaging, and blog-able anecdotes from the 2008 presidential campaign trail.

Yet the real story is what “Game Change” reveals about the modern Washington press corps, the debate of which should keep the book on the bestseller list for awhile.

HarperCollins farmed out some of the PR work to Kate Pruss Pinnick of the book specialist firm Shreve Williams.

More after the jump.

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