Clothing retailer the Gap announced changes to its marketing and organizational structure in order to improve business results in North America. Of course, the Gap’s logo debacle is now the stuff of legend. With these changes, the company is tying its business numbers to branding and marketing improvements.
Posts Tagged ‘Marka Hansen’
The Gap exec responsible for the catastrophe that was their logo redesign has been shown the door after 24 years with the company. Marka Hansen was president of the company’s North American division, a position she held for four years. The company also had lukewarm sales during the Christmas season. That logo was seriously the worst thing ever for everyone involved.
Project Runway favorite Mondo Guerra has designed a limited edition t-shirt for Valentine’s Day that went on sale today on Piperlime.com. For every tee sold, a $20 donation will be made to amfAR, the organization dedicated to AIDS research. According to the organization, the last t-shirt Mondo designed for World AIDS Day sold out in hours and raised $15,000.
Gap has announced that they are ousting the retailer’s reviled new logo and going back to the nifty blue box of yore. The company caved in on Facebook and via press release, with North American president Marka Hansen saying in a statement that the old logo would be brought back “across all channels.”
Perhaps the truest words uttered throughout this week-long ordeal were also included in that statement.