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Posts Tagged ‘Maroon PR’

Spin the Agencies of Record

 

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Roll Call: Edelman Berland, Maroon PR and More

Edelman Berland announced the appointment of Jonathan Wibberley as senior vice president, effective November 11. Wibberley will head up Edelman Berland’s new team in San Francisco. He will split his time between the Silicon Valley and San Francisco offices and will report directly to Mike Berland, global CEO of Edelman Berland. With over 15 years of experience in providing market research and consulting services across 5 continents, Jonathan Wibberley leads Edelman Berland’s San Francisco Bay Area operation. Jonathan comes from an extensive career in building specialist teams and working with clients from early stage start-ups to Fortune 500 leaders. Most recently, Jonathan led building and operationalizing team at Penn Schoen Berland (PSB), the research arm of Burson-Marsteller, in the San Francisco/Silicon Valley area. (Release)

Maroon PR, a full-service public relations and marketing agency based in Columbia, Maryland, announced the addition of local TV anchor Megan Pringle to its team in the director of news and multimedia role. Pringle has held multiple positions throughout her media career including producer, news anchor and bureau chief reporter. Her most recent title was morning news anchor for Baltimore ABC affiliate WMAR-TV. At Maroon, she will contribute to overall strategy and the creation of digital news content in addition to offering media training to client spokespeople. (Release)

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Spin the Agencies of Record

Some are born great, some achieve greatness, and some hire public relations officers. – Daniel J. Boorstin

Maroon PR announced the addition of two new clients to its growing roster consisting of national sports brands, nonprofit organizations, restaurants and other growing businesses. In addition, the firm is celebrating the seven year anniversary of its founding by PR vet John Maroon on April 3, 2006. The two new clients now working with Maroon PR include Hero Rush and Catholic Charities of the Archdiocese of Washington.

Any sufficiently advanced technology is indistinguishable from magic. – Arthur C. Clarke

SHIFT Communications announced today the expansion of its technology business with the addition of new clients Axceler, Bigcommerce and IntelliResponse.

Axceler, an expert in governance for collaboration in the social enterprise, has chosen SHIFT as its agency of record to raise the company’s profile beyond its current Sharepoint audience and to highlight Axceler’s growing abilities around enterprise collaboration. Leading e-commerce platform Bigcommerce, which provides everything needed to create a successful online store, brought SHIFT on board as its agency of record to heighten its visibility in the North American market and related business press, as well as help to drive leads to its site.

Additionally, virtual agent technology solutions provider IntelliResponse has tapped SHIFT to help build awareness of the company in order to drive sales and increase relationships with industry influencers.

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Spin the Agencies of Record

Infom.Asia, a boutique PR firm, has won the CA Technologies account for the Asia-Pacific region. Work will include campaign planning and social media outreach. The firm will also work on local outreach in its home base of Singapore. Hill + Knowlton previously had the account. [via]

Maroon PR has added a dozen clients in recent weeks, including the University of Maryland Athletics Department, the Under Armour High School Baseball All-America Game, which will be played August 18, and Maryland Live! Casino.

Gibbs Sports Amphibians, which specializes in “high speed amphibian technology,” has chosen Burson-Marsteller as its U.S. AOR. Three other firms had been in the running. [via]

Italian leather furniture company DeCoro has chosen Blaze PR for media outreach during the lead-up to the company’s August unveiling of a new line of furniture in Vancouver. This will be the first time in three years that the company will be showing in North America.

Scenios, a cloud-based software company for the television and film production industry, has chosen Trylon SMR for media relations work.

Spin the Agencies of Record

USA Swimming, the national governing group for the sport of swimming and the organization responsible for choosing and training members of the U.S. Olympic swim team, has chosen Simone Smalls Public Relations for outreach targeting general and multicultural media. The firm will promote swim meets and grassroots initiatives focused on water safety and other topics.

Banfi Vintners has chosen M Booth as its AOR. Lauren Swartz, M Booth SVP and head of the firm’s wine and spirits practice, will manage strategy while Lars Leicht will lead the account.

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Spin the Agencies of Record

Discovery Bay Games, a manufacturer of iPad games, apps, and accessories, has chosen MWW Group as its AOR. MWW will promote its client’s new product Duo, “the first and only integrated game device in the world to work with the iPad.”

Another gaming company, Activision, has selected SapientNitro for digital marketing services. The firm will work on campaign promotions for the upcoming games “Call of Duty: Modern Warfare 3″ and “Skylanders Spyro’s Adventure.”

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