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Posts Tagged ‘Marriott’

Apple, Other Businesses Pressure Arizona Governor to Veto Anti-Gay Bill

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Big business isn’t clapping

In case you missed it, last week the Arizona state House and Senate passed Senate Bill 1062, a law ostensibly promoting religious freedom that would allow businesses to deny service to basically any type of customer (read: gay) as long as they could claim that said service “substantially burdens their exercise of religion”. Tricky language, that.

Certain smart businesses have used the law as an opportunity to win attention and now several far bigger names including Apple, Marriott and American Airlines have weighed in, urging Arizona Governor Jan Brewer to veto the bill.

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Study: Young Folks Love to Travel (and Complain About Your Travel Clients)

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Here are some alternately encouraging/frustrating results from the latest Harris Interactive poll on the behavior of those pesky Millennials: they travel a lot and they’re not afraid to spend money, but they’re also far more likely to share their disapproval of less-than-satisfactory hospitality experiences with the rest of the world.

The basic findings:

  • Professionals 30 and under travel significantly more—for both business and pleasure—than their older counterparts. They’re much more likely to turn business trips into personal vacations.
  • While traveling, they spend money freely: 42% of the “Millennial” contingent say they would use company funds to buy “a fancy meal” and 32% said they’d spring for room service.
  • Yet they’re quick to warn the public about bad service: 26% said they’d posted at least one negative review online over the past year.

So they’re liberal with their definition of “business expenses”, but they’re very critical of the service they receive.

You’re probably aware of this, but most travel brands have begun creating campaigns aimed specifically at this demographic: USA Today names Marriott‘s “Travel Brilliantly“, but expect more campaigns that emphasize quality of experience over price point to appear on mobile and social platforms.

Also: those negative reviews will just keep coming. So…yay?

TripAdvisor Offers to Scrub Negative Hotel Reviews in Exchange for a Little Renovation

In what should be great news to anyone with clients in the hospitality industry, top travel blog Skift reports that TripAdvisor has announced plans to remove negative user reviews from hotel listings…as long as the businesses in question do some renovating. Given the power of user reviews to drive sales, this is kind of a big deal.

The change has been in the works for some time, but the company recently got specific with its demands (hint: new paint and window dressings won’t do).

To qualify as a major renovation, changes must be structural in nature. Cosmetic changes, such as new carpets, paint, or wallpaper, do not qualify.

In order to certify said (major) renovations, the business in question must submit one of the following documents:

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IKEA and Marriott to Launch Horsemeat and Sewage-Free Hotel Chain

Moxy Hotels IKEA, which we will always know as the world’s top paperboard dorm room furniture producer, has received a good bit of bad press recently for combining three things that do not go well together: food, horsemeat and “high levels of bacteria normally found in human and animal waste.”

While the Swedish retail giant works to recall its almond cakes from branches in more than 23 countries, its communications team would love to turn the public’s attention toward a slightly more encouraging development: a partnership with the Marriott hospitality chain which will help the company open a series of “budget” hotels across Western Europe over the next few years.

This move may surprise the public, but it’s hardly unprecedented: Inter Hospitality is a long-running subsidiary of IKEA’s parent company Inter IKEA. The new ventures, described as “low-cost, high-style“, will be known as Moxy Hotels and designed to appeal specifically to the “Millennial” crowd which has that deadly combination of discerning taste and low income. The inaugural branch of the chain is set to open in Milan in 2014 with as many as 50 locations to follow.

Will this move strengthen the larger IKEA brand? Sure–as long as they don’t make the cakes, the meatballs or the hotel furniture.