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Posts Tagged ‘Mary Henige’

Auto Industry Using PR to Boost Sales and Loyalty

The 'Catch A Chevy' service was available at all SXSW shows this year.

May sales numbers may have shown a decline of 3.7 percent, but the outlook for many auto makers is positive. Over recent months, we’ve noticed increased signs of PR activity across the auto sector. We asked a few PR experts at auto companies what they’re observing and the role that PR is playing in their businesses.

“People are definitely buying more cars,” says Kyle Bazemore, senior manager of Infiniti product communications. The luxury auto brand recently re-upped its partnership with Amex Publishing, targeting gourmet foodies at a series of events over the next few months.

“Now it’s getting to the point where customers are saying, ‘I need a car,’” he added.

Ways of reaching those consumers have changed due to a number of factors.

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GM’s Henige: ‘Employees R key 2 humanize companies’

Chris Perry (@cperry248), president of digital communications at Weber Shandwick hosted a Twitter chat today with General MotorsMary Henige (@maryhenige), director of social media and digital comms, titled “The Humanization of Brands and How General Motors is Setting the Pace.” Weber has worked with GM for a decade and on the company’s social media programming for more than five years, the firm tells us.

The title of this story is part of one of Henige’s posts. Check out a few other tidbits from the discussion after the jump.

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