Recently, we wrote about findings from an MGH study showing that about a third of consumers have used QR codes, but nearly three quarters said they would use them in the future. Marketers seem to be banking on that 70 percent (and the impact that mobile will have) because we’ve noticed a number of campaigns in just the past couple of weeks where the QR code is central.
The Hershey Harrisburg Regional Visitors Bureau sent us a note about their 2011 Visitors Guide, which has a QR code on that cover that sends users to a contest page and allows them to download a travel apps guide for free. The guide is also chock-full of QR codes.
“The growth of cell phone users with GPS-enabled smartphones has changed the way we market our destination to business and leisure visitors. This new tool has already marked the next major transformation in our travel industry,” said Mary Smith, president of the HHRVB in a written statement.