Critical Mention has been conducting a series of interviews from the floor of the PRSA International Conference, taking place through tomorrow. Starring the company’s new president, Dave Armon, guests cover a wide range of PR personalities including Ketchum‘s president Rob Flaherty and Jack O’Dwyer. We’ve attached a clip with MaryLee Sachs, former Hill & Knowlton head and author of the new book The Changing MO of the CMO. Other videos are available here.
Posts Tagged ‘MaryLee Sachs’
The 2011 Cannes Lions wrapped up this weekend and it looks like the PR industry has a lot of work to do to improve its showing in the years to come.
Israel Mirsky, Porter Novelli‘s EVP of emerging media and technology, told us previously that he thought the PR firms are still learning how to present themselves at these awards. Others share that opinion.
“For the third straight year in a row, the PR industry is still failing to represent itself as strongly as it should in its own category,” Renee Wilson, president of the northeast region for MSLGroup told Ad Age in an interview.
But it’s not just presenting the entries that require improvement. Some are saying that the resources required to enter are also an issue.
There have been a series of leadership changes ever since the November announcement that Public Strategies and Hill & Knowlton would merge at the beginning of this year. Among those changes was Dan Bartlett‘s move into the role of president and CEO of H&K USA.
Yesterday afternoon, we sat down at the H&K offices here in New York to speak with the former White House counselor to President George W. Bush about politics and his current PR life. After the jump is part one of that Q&A, focused on what it’s like in his role, how the firm is dealing with the change, and H&K’s prospects for the future.
It was announced in November that Hill & Knowlton and Public Strategies would merge. That merge took effect on January 1. Jack Martin, founder and chairman of Public Strategies, became global executive chairman of H&K. Martin is now also global CEO.
Exclusive: Heineken USA has selected Hill & Knowlton as PR agency of record for the its Dos Equis brand. Hill & Knowlton replaces Rogers and Cowan, who held the account until February 2010. PRNewser first reported that Heineken had issued an RFP for the brand on April 12th.
“We had a very comprehensive process that began with eight to ten agencies,” said Paul Smailes, Dos Equis Brand Director in a phone interview with PRNewser today.
Smailes mentioned that Dos Equis also visited the offices of the different agencies “to understand the culture of the companies and spend time with the team. We were very excited to award the business to Hill & Knowlton. They met and exceeded the different evaluation criteria that we established,” he said.
MaryLee Sachs, Director of the Worldwide Marketing Communications Practice and Chair at Hill & Knowlton will lead the account. She said H&K developed a pitch team that was “not only steeped in the target audience, but they were indeed the target audience themselves.”
Hill & Knowlton recently merged the agency’s marketing communications and digital practices into one group, which Sachs said after working through the RFP process with Dos Equis, “was the right thing to do.”
H&K will begin work immediately. Budget for the account was not disclosed.
Advertising Age released results today from what they call a “temperature check” in terms of the marketing forecast for the second half of 2009. Some areas are hard hit – TV advertising for example. However, the results did show online and PR as two “pockets of strength.” A number of PR execs were quoted in the story.
MaryLee Sachs, director of the worldwide marketing communications practice at WPP’s Hill & Knowlton, said that CMO’s “will continue to look for new avenues and means with which to connect with their core consumers most cost-effectively. This puts digital, earned-media opportunities and niche-targeted initiatives” at the forefront.
Ray Kotcher, senior partner and CEO of Omnicom Group’s Ketchum told AdAge‘s Judann Pollack: “As clients consider what will help them succeed in this business climate, it is clear that an area of keen interest for them — and growth for us — is digital and social media.” Read the full story here.