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Posts Tagged ‘Mashable’

Startup Wants to Help You Publicize Your Own Death

No, that headline is not a typo: The always-reliable Mashable reported today on a new Facebook app called If I Die that lets users set up postmortem messages or videos to the world–statements that will be issued to friends after members themselves have passed. We guess we might see the appeal, especially after reading stories about very bored people who troll the profiles of the recently deceased and loved ones who can’t get the pages of late family members removed.

But the product itself isn’t the strangest part of this story: In order to publicize the app, its Israel-based creators have hyped a contest called “If I Die 1st.” The details? Whichever new user of the app becomes the first to die will have his or her postmortem video or text message broadcast to the rest of the app’s community members and unnamed “media outlets”–and the community supposedly has more than 200,000 members. Here’s the video:


Is this a new way to perpetuate your personal “brand,” or a really sick PR stunt? We think the whole concept is more than a little creepy, and the conditions of the contest are the icing on the cake: The winner’s passing “cannot be an act of suicide or otherwise sanctioned death.” Yeah, that’s very weird.

Rest in Peace, McKayla Maroney Meme

That's the one. Today in The Serpent Eats Its Tail news: I think we can all express some relief that McKayla Maroney has a sense of humor and hope that the “McKayla Is Not Impressed” meme will quietly resign itself to eternal rest after a very short and fitfully amusing life.

 

Bonus question for theater majors: We can’t be sure about this, but we think Maroney may have just broken the fifth wall. Thoughts?

Pitching Pointers from Mobile Media Mavens

As mobile’s momentum continues, the pace of articles, conferences and new apps has intensified. At PCNY’s event on Tuesday, panelists discussed the maze of mobile options. Editors and reporters covering the mobile beat at GigaOM, Mashable, TechCrunch, SAI Tools (Silicon Valley Insider), and Ad Age offered pitching guidance and brand overviews, since most have undergone major changes recently.

Company size, funding, marketing budgets, Silicon Valley vs. Alley location, and product uniqueness all matter for mobile stories. Startups often don’t make the cut unless they’re well funded, and it’s a tough sell if you’re just another app.

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Revolving Door: CNN/Mashable Rumors, ‘Game Change’ Premiere Photos, and More

As we mentioned on the Ticker, CNN could be preparing for a $200 million purchase of Mashable. Reuters blogger Felix Salmon got the news from an “unnamed” source. The New York Times seconded the tip, saying there are “advanced talks” happening. TechCrunch adds that the move would vastly extend CNN’s reach. PR Daily points out that the reporting of rumors such as this show the turn that traditional media is making, which could ultimately have an impact on the way media pros do their jobs.

Following the premiere of the HBO film Game Change about the 2008 McCain/Palin campaign for the presidency, the media has been questioning elements of the story. You can check out photos from the event here.

Billboard magazine has lost a number of its top staffers including EIC Danyel Smith and publisher Lisa Ryan. TheWrap says cost-cutting and low morale are to blame for the high-level departures.

Janet Robinson, the former CEO of The New York Times, got a $24 million compensation package when she left the company. She’s now a member of Fleishman-Hillard‘s International Advisory Board.

ImpreMedia, publishers of La Opinión, El Diario, and other outlets for the Hispanic community, has announced that US Hispanic Media Inc has become the company’s controlling shareholder. Staff and editorial coverage will remain the same. US Hispanic Media Inc is a subsidiary of Argentina’s S.A. La Nación, publisher of La Nación.

The Boston Globe‘s Boston Globe Magazine has unveiled a redesign that focuses more attention on local coverage of events, nightlife, and relationship issues. [via]

NY1 newscaster Pat Kiernan spoke with FishbowlNY about his on-air test run as co-host of Live with Kelly Ripa.

Click through for more media moves.

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Social Media Week Goes ‘Beyond Facebook and Twitter’

Tapping into the excitement over digital platforms not named Facebook or Twitter, Fenton hosted the Social Media Week panel titled “Communicating with Customers Beyond Facebook and Twitter: How Brands Are Accessing Start-ups to Collaborate and Communicate.

Certainly, the number of social platforms has extended far beyond these two behemoths. Beyoncé and Jay-Z, for instance, opted for a Tumblr page to reveal the first pics of little Blue Ivy (awww!) rather than selling them or posting them elsewhere. Instagram links pop up on our Twitter feed all day.

And, of course, Pinterest is of interest. The “Pinterest” name was dropped a few times at last night’s event.

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The Science Behind the ‘Science of Sharing’

M Booth and Beyond, both Next Fifteen firms, presented the findings of their “Science of Sharing” study this morning before opening up discussion about the social customer and how to reach them to a panel that included Mashable’s Lauren Drell and Google’s senior video strategist Frank Torres.

The discussion started with the findings from the study, but the panel quickly moved on to other matters involving business and social media.

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Revolving Door: TechCrunch Outrage, ‘The Guardian’ in the U.S., and More

Readers and members of the media went ballistic called a foul when TechCrunch published a glowing review of Bitcasa, a company backed by Michael Arrington’s new CrunchFund. “This reads like a press release,” said one reader. [via The Atlantic Wire]

The Guardian is here. There’s a new website, Nick Davies is joining from the U.K., and Ana Marie Cox is on board from the U.S.

Sir Martin Sorrell, CEO of WPP, supports the launch of another Sunday U.K. paper to replace the now-defunct News of the World. However, readers shouldn’t expect Sun on Sunday until 2012 and Mail on Sunday has not gotten past the planning stages just yet. [via The Guardian]

Speaking of News Corp., James Murdoch will be recalled to testify before a parliamentary panel after discrepancies were found between his previous testimony and new evidence in the phone hacking scandal. And shareholders have filed an amended lawsuit against the company claiming it knew about “widespread misconduct.” Yikes and double yikes.

New York Times restaurant critic Sam Sifton is now the national editor for the paper.

Abigail Pesta, Marie Claire editor-at-large, has joined Newsweek and The Daily Beast as editorial director for Women in the World, which has an annual summit and foundation. The group will be adding editorial content across The Daily Beast website. [via The Observer]

For more of the latest media moves click through.

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Mashable Editor Is So Excited About Press Releases

The press release.  Nothing generates more debate and confusion in the industry and adjacent professions than the purpose of the not-so-humble press release. But what about the language within, and the use and abuse of executive and “expert” quotes to bolster such incredible stories?

Mashable’s business and marketing editor Todd Wasserman found so many releases peppered with the word “excited” he decided to Tumbl a daily stream of them–with links to PRNewswire and BusinessWire–on “Everyone’s Excited in Press Releases.”

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Google+ Must Find Its Niche

Traffic on the new social network Google+ is down 3 percent this month, which has some people speculating that it is the beginning of the end.

Others think it’s way too soon to judge because so few people are using it, (10 million compared to Facebook’s latest estimate of 750 million ) and because it is not open to the public yet.

It’s also prompting questions about whether people have room in their lives for another social network.

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Tools Round Up: Private Jets, Groupon Going Public, and An App to Avoid

Tired of sharing flights with tons of people you don’t know? Load your travel plans on the Social Flights website and anyone taking a similar trip can join you on a private aircraft. According to Springwise.com, 12 flights have already been organized since the site launched in February, including one carrying 90 Mississippi football fans to Jacksonville, FL.

Groupon has filed with the SEC for a $750 million IPO. The Wall Street Journal has recent revenue stats and details.

More tools you can use after the jump.

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