In the midst of all this talk of Google’s “crackdown” on blog spammers, it’s the perfect time for us to feature a guest post from Serena Ehrlich, director social and evolving media with Business Wire, on how to make the most of your blog entries.
For years, Google’s webmaster, Matt Cutts, has been dropping hints that the days of guest blogging as a link strategy were ending. Once a safe, approved way to increase awareness and drive relevant inbound traffic, guest blogging became a top practice for link-building spammers who stuffed guest blogs so full of keywords and links that the blogs themselves were almost unreadable.
So what about legitimate guest blogs? What about those valuable op-ed pieces placed on leading industry sites? How does Google’s latest warning affect legitimate guest blogs and their authors?