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Posts Tagged ‘Matt Cutts’

14 Dos and Don’ts for Guest Blogs

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In the midst of all this talk of Google’s “crackdown” on blog spammers, it’s the perfect time for us to feature a guest post from Serena Ehrlichdirector social and evolving media with Business Wire, on how to make the most of your blog entries.

For years, Google’s webmaster, Matt Cutts, has been dropping hints that the days of guest blogging as a link strategy were ending. Once a safe, approved way to increase awareness and drive relevant inbound traffic, guest blogging became a top practice for link-building spammers who stuffed guest blogs so full of keywords and links that the blogs themselves were almost unreadable.

So what about legitimate guest blogs? What about those valuable op-ed pieces placed on leading industry sites? How does Google’s latest warning affect legitimate guest blogs and their authors?

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Do Guest Blogs No Longer Make SEO Sense?

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“Head of the webspam team at Google Matt Cutts thinks so, as he makes clear in his own blog post. Because of his position, this proclamation carries extra weight:

“…if you’re using guest blogging as a way to gain links in 2014, you should probably stop.”

Google has discouraged everyone from relying on guest posts to boost search rankings for a while, but they’ve never released such a bold statement.

Might be time to rethink that aspect of content strategy for your blog, because it looks like the spammers have almost ruined an otherwise good practice.

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