TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Matt Damon’

Matt Damon Does Ice Bucket Challenge with Toilet Water to Send a Message

To date, so many people have dumped water over their heads for the ALS Ice Bucket Challenge that the effort has raised over $88 million for the ALS Association, and while that’s a whole lot of money for a very worthy cause, it also means a whole lot of fresh, clean water — a rare commodity for millions of people — being wasted.

This is why actor Matt Damon, co-founder of charity Water.org, had mixed feelings about accepting the challenge sent his way by friends Jimmy Kimmel and Ben Affleck.

“It posed kind of a problem for me, not only because there’s a drought here in California,” Damon explained in a video uploaded to the his organization’s YouTube channel, “But because I co-founded Water.org, and we envision the day when everybody has access to a clean drink of water — and there are about 800 million people in the world who don’t — and so dumping a clean bucket of water on my head seemed a little crazy.” Read more

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsLearn how to use stories to inspire, connect, and persuade your clients! In this workshop starting September 3, you'll learn how to uncover stories in everyday life, incorporate stories into your media work, use storytelling techniques with clients, all to improve your pitch and presentation skills. Register now!

George Clooney Doesn’t Tweet Because He Likes to Drink

shutterstock_147299363

Today our sister site AllTwitter revealed a not-so-surprising secret: certain super-famous people don’t like to tweet because they do like to drink.

Well, that’s the way George Clooney put it, at least. In a recent Variety interview about his new movie The Monuments Men, he explained why prominent actors like himself, Matt Damon and Brad Pitt don’t appear on Twitter:

“Just because, I like to have a drink at night. I could easily say something stupid, and I also don’t think you need to be that available. I don’t see Matt [Damon] or Brad [Pitt] or myself wanting to get our thoughts out in a 140-character-thing at 3 in the morning.

God forbid you take a sleeping pill and wake up and the sentences don’t even make sense. What a horrible idea.”

We like the way he thinks. As big charity guys, he and his friends could just pull a Leonard DiCaprio and tweet about all their non-profit/environmental endeavors. But that would be pretty boring, wouldn’t it?

We still have to agree with Dick Costolo, though: get Tina Fey and Amy Poehler or GTFO. Let’s throw Angelina Jolie in there too, because there’s no way this account is real (too many emojis).

Matt Damon Wants to Tell You All About His Toilet


OK, so Matt Damon‘s “I will not go to the bathroom” promo spot for the advocacy group Water.org and his campaign site Strike With Me is more than a little dumb. But it does include a couple of things missing from most PR campaigns: humor and celebrities who still have a little bit of credibility left. Before the lame jokes begin, it also makes some very serious points in a lighthearted way.

For example, we didn’t know that more people have access to cellphones than toilets, that women around the world spend the equivalent of 200 million work hours collecting water every day or that World Water Day is a real thing. Oh, and we can think of a certain Florida Senator who would make a great spokesman for clean drinking water right about now.

The PR War over Fracking

Fracking, which is a shorthand term for hydraulic fracturing (not a polite replacement for a colorful expletive), is a process that utilizes large volumes of high-pressured water, sand, and chemicals to fracture shale rock deep underground in order to extract the natural gas locked beneath it. While natural gas itself is the cleanest of the fossil fuels, and is often presented as a “green” solution, the safety and environmental impact of the fracking process has inspired increasing controversy and conflict. A PR war now rages between the energy companies that want to expand their fracking activities and the people and organizations who oppose the practice.

Oil and energy companies have invested a substantial amount of resources into natural gas, touting its viability and abundance while also attempting to reassure skeptics (especially those living in areas atop large shale reserves) that they are taking every precaution to ensure that the gas is being harvested responsibly and safely. However, a lack of regulation and disclosure rules regarding the chemicals used in the process haven’t exactly endeared fracking to opponents; it seems like folks would prefer to know exactly what these energy companies will be pumping into their land (and may potentially end up in their immediate environment via air and groundwater). Gee, who would have thought?

Some specific and well-documented concerns include chemical contamination of potable groundwater, surface water pollution from the dumping of salty post-fracking wastewater into rivers, air pollution near fracking sites, and methane leakage. Yikes–we can see why the energy companies may have some trouble spinning this to their advantage.

Negative environmental impacts notwithstanding, fracking can have a positive economic effect on the communities in which it takes place–and that fact is the primary selling point behind the energy companies’ PR efforts.

Read more

TD Ameritrade Hits Refresh With Matt Damon

Sam Waterston (duh-duh!!!) had been the spokesperson for TD Ameritrade since 2003. Now the company has a new spokesvoice with the very hot Matt Damon. You can hear his work in the new ad above. The company calls Damon’s voice one of the most “recognizable” in the world, but honestly, if I didn’t know it was him, I probably wouldn’t have been able to guess.

[via Reuters]

Celebs Lending a Hand to Cause Campaigns

The Huffington Post has a few stories focused on celebrity philanthropic campaigns. The video above comes from Feeding America and its “Hunger Is A Real Story” campaign, which enlisted celebrities like Matt Damon to act out the stories of real people who are going hungry.

According to the campaign’s press release, more than 50 million Americans live with hunger. The campaign includes advertising and a Spanish PSA in addition to clips like this one available on the Web.

Will Ferrell is also among the celebrities participating in 7-Eleven‘s “Coffee Cup with a Cause” campaign, which aims to donate $2 million to charities. They’re raising money through the proceeds from coffee sold in cups designed by the celebrity spokespeople. Among the charities benefiting are Ferrell’s choice, Cancer for College.

Finally, West Virginia native (and wife to Ben Affleck, who’s also participating in the Feeding America campaign) Jennifer Gardner heads home to benefit Save the Children.

Additional philanthropy and nonprofit coverage is available on HuffPo’s Impact page.

‘Nuclear Explosion’ at PMK/HBH? Depends On Who You Talk To

Stephen Huvane.jpg

Earlier this week we reported on the merger of two Hollywood PR powerhouses, Interpublic PR agencies BNC and PMK/HBH. It didn’t take long after the merger for a pretty big shakeup to result.

PMK agents Robin Baum, Jennifer Allen, Andy Gelb, Simon Halls, Stephen Huvane and Melissa Kates have all departed, taking with them clients including Jennifer Aniston, Matt Damon, Johnny Depp, Anne Hathaway and others. Baum, Huvane and Gelb have formed Slate PR, The Wrap reports. Josh Dickey at The Wrap called the merger an “ill fated decision,” reducing the onetime powerhouse PMK to a “second- or third-tier public relations firm.”

Not everyone completely agrees. A source close to the matter told PRNewser today, “the people who left, while their clients are high profile, they are not particularly profitable.” The source said “something had to give” with PMK since, “it’s hard to be truly profitable with celebs.”

Others have said that is missing the point. While the celebrity clients themselves may not be profitable, you leverage those clients to get in front of big corporate brands. “Every major consumer marketing company wants to connect with celebrities,” said one agency CEO, “it’s not just about the direct profit margin for those accounts.”

That being said, another source told PRNewser BNC “isn’t exactly hurting for celebrity clients” citing current clients Cameron Diaz, Jenna Fisher, Whoopi Goldberg and Kate Hudson.

Several people we’ve spoke to are surprised the story hasn’t been picked up in the mainstream press. “I think there’s a level of shock that it hasn’t been covered better by the mainstream media,” one said.

[image: Former PMK agent Stephen Huvane]

BNC, PMK/HBH Merge; Likely Form Hollywood’s Largest PR Shop

Two Hollywood PR powerhouses, Interpublic PR agencies BNC and PMK/HBH, have merged, Variety reports. No official announcement has been made, however Interpublic told executives at the agencies to begin work on “merging operations” a few weeks ago.

BNC has worked with celebrities including Cameron Diaz, Jenna Fisher, Whoopi Goldberg and Kate Hudson. Corporate clients include Samsung, T-Mobile, Audi and Amazon.com. As PRNewser reported, BNC announced they won the Spin magazine account in mid-November. PMK’s clients include Matt Damon, Johnny Depp, Al Pacino, and Jodie Foster and corporate clients AOL, Motorola, and Reebok.

UPDATE: An insider tells PRNewser they don’t expect many jobs to be lost as a result of the merger, “because there’s not that much cross over” between the two agencies. The insider says there’s been a “management void” at PMK since Chairman-CEO Pat Kingsley left last January. While it’s been a tough year, both firms are still profitable. Some are comparing the merger to that of Hollywood talent agencies William Morris and Endeavor, which joined forces in April of this year.

RELATED: So What Do You Do, Howard Bragman, Fifteen Minutes Public Relations CEO? [And BNC Founder]