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Posts Tagged ‘Matt Gentile’

Matt Gentile, Director of PR & Brand Communication, Century 21 Real Estate

Century 21 Real Estate went through a review of all the company’s marketing partners this past fall, so naturally we wanted to catch up with Matt Gentile, director of PR & brand communication at this week’s BDI conference in New York.

Gentile said that over the last year, integration has been a big theme. “We’ve been able to integrate a lot of [social media] content, directly into our Facebook fan page and we’ve also really defined our audience better,” he said. Facebook has “cracked the top ten” of lead generation sources for the company, Gentile told us.

They’re also using social media channels to raise money for Easter Seals’ Act for Autism campaign.

Back to last year’s RFP, we asked about how Mullen, an agency known more for advertising, won the PR and social media part of the business. “They got on my radar screen because of the work they did with Zappos,” said Gentile. Watch the interview for more.

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Century 21 Real Estate Still Up For Grabs, Burson Defending

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Century 21 Real Estate is currently reviewing all marketing partners, including PR. A source tells PRNewser that a decision should come by end of year.

Burson-Marsteller, Century 21′s current PR agency of record confirmed to PRNewser that they have re-pitched. Ogilvy PR has also confirmed they pitched the business. Cohn & Wolfe said they are not pitching the business.

The PR review is part of an overall marketing review and there is a large paid media component. “It’s not just your regular PR RFP,” a source told PRNewser. Century 21 Director of PR and Brand Communication Matt Gentile declined to comment on which agencies are currently at the table.

We will update this post as we hear more.

Century 21 Marketing, Including PR, Up for Review

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Century 21 Real Estate is reviewing all of its marketing partners, reports PRWeek‘s Aarti Shah. Reached for comment, Century 21′s current PR firm, Burson-Marsteller, declined to comment to PRNewser if they will be participating in the review.

PRNewser reached out to Century 21 media contact Matt Gentile for comment but have not heard back as of the time of this post.