The power of social media to bring about change has been made evident once again with recent campaigns for the upcoming Weinstein Company documentary film Bully, which has spurred an online petition to the Motion Picture Association of America, a Twitter campaign and more than 400,000 views of the film’s trailer on YouTube.

The feature film is set to be released March 30. However, the film has an R rating for language. Change.org and a high school student have gathered more than 200,000 signatures on an online petition to the Motion Picture Association of America urging it to lower its rating to PG-13 so it can be seen by its target audience – older children and teens.

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