The relationship is fairly straightforward: Edelman will use Poptent’s considerable talent pool to complement the video savvy of its sister company MATTER, Inc. and more aggressively promote its own clients. The two brands aren’t strangers — they recently worked together on ToGetHerThere, a PSA campaign celebrating the 100th anniversary of the Girl Scouts of America. So why did they choose this moment to join forces? Read more
Posts Tagged ‘MATTER’
Edelman‘s sports, entertainment, and experiential division, MATTER, has released the results from its first-ever “Brand Engagement in the Era of Social Engagement” study, and 42 percent of respondents between the ages of 18 and 34 said they want brands to entertain them. Nearly a third (31 percent) of all respondents and 39 percent of those in that age group said they want video.
Of the roughly 50 percent of those who don’t expect brands to have a side gig in the skit business, 53 percent don’t care one way or the other if brands are entertaining.
Daniel J. Edelman Inc (DJE) announced this morning that it has promoted Alan VanderMolen to vice chairman of the Edelman holding company. The move is an effort to build on the business’ holding company model with PR as the focus.
Looking back, Richard Edelman, CEO of Edelman and executive chairman of DJE, points out that “DJE was the original name of the company.” Over the years, Edelman has come to the forefront. Now, the company wants to diversify. Doing that requires “activating the holding company.”
“We want to make it clear to the marketplace that we want to compete with Omnicom, et. al. But they put at their center their advertising business and we put PR at the center,” said Edelman.
“We’re unique in being a PR-centered holding company. We’re an example for all the rest,” Edelman added.