The Advocate coverCYNTHIA DAGENAIS

The Advocate is the leading gay news and entertainment magazine in America, which can give publicists plenty of opportunities to land coverage for their clients and products who appeal to that growing market.

In mediabistro.com‘s “How to Pitch for PR” series, the mag’s executive editor Matthew Breen brings the perfect client pitch out of the closet — and discloses his pet peeves.

“I’m constantly asking to be taken off of blasted email pitch lists. I find them very irritating and not useful, and they don’t make me love the publicist any better,” he shares.

Learn more about the magazine’s lead time, contact information, and specifics on what Breen does like in How To Pitch for PR: The Advocate.