The Chicago Tribune ran a feature story today, titled, “Younger employees help senior executives unlock social media mystery.” Is it just us, or does this story have sort of a “duh” headline?

Edelman gets some ink, including this quote:

“We grew up with social media,” said Matthew Clay, 23, a media executive at Edelman. “We spent eight hours every day on AOL IM.”

We’re honestly trying to figure out how chatting it up all day on Instant Messenger equates to advising major corporations on their digital communications strategy. What’s your take?